Internet-Based Advertising allow advertisers the chance to show you Ads that are more relevant to you based on websites you visit.
With interest-based advertising, you receive ads and offers that are more likely to be useful to you. If you choose to opt-out you will still see Ads, but it is more likely those Ads won't be relevant to you.
Interest-based advertising does not depend on information that is personally identifiable to you, such as your name, address, phone number, etc.
How To Opt Out of Interest-Based Advertising
If you do not want the benefits of interest-based advertising, there is a simple procedure that allows you to deactivate this feature.