Cases / Automotive / Mercedes Benz Class B

Launching the new B Class to high income target

By choosing the right location and target.

Situation

AMQ is the Omnicom's exclusive agency for Mercedes Benz, their approach is to make Mercedes Benz brand more digital and connected with their new users.

Problem

The Agency wanted to run DOOH to promote their new car with an excentric video creative. But they wanted to reach only to High income level people in certain areas of the city.

Solution

Taggify offered the agency main screens across the city with pre-requisites: Great Screen Quality, High-end Areas and zones mostly frequented by High income level people.

Outcome

Mercedes Benz achieved sucessfully their target by pointing their traffic only at the right moment that majority of high-income level were circulating amongst selected screens.

Agency AMQ Argentina
Platform Taggify DSP - SSP

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