Situation

Xaxis is the programmatic trading desk of Groupm, the worldwide leader Marketing Company. For Santander, they have developed a full digital strategy to position Santander on Women's top of mind.

Problem

Xaxis wanted to reach only women but they were struggling to show a campaign specificly to them. They needed a precise solution to impact only women on their working journey.

Solution

Target Women over 24 years walking on the streets of Buenos Aires using Taggify's OOH platfom.

Outcome

Programmatic OOH audience buying has helped Xaxis to bring their message to women. Their goal of promoting as a women centralized bank is now a reality.