Situation

Cadreon is the Programmatic Trading Desk of IPG media brands, one of the largest and innovative marketing agencies around the world. They selected Taggify to handle their programmatic media buying for Outdoor and Indoor.

Problem

Neutrogena wanted to reach working women from 25 to 40+ from mid to high income level on weekdays. And talk about their journey combined with times of the day and weather context.

Solution

Cadreon planned a strategy in which Taggify's forecaster selected the highest density time in which those audiences were around screen area. This information was provided by Scopesi, the OOH company that tracks more than 6000 peoples and extrapolate the information to get total universe. They provide us Hourly audience composition of each screen we have onboard.

Outcome

With that information and dynamic ads, from Herolens, we have been able to show women a combination of ads that were changing according: Time of the Day, Sunny Days, Weekdays, Temperature.