Cases / Technology / Amazon Prime

Humor to engage the audience.

Showing different creatives according the time and placement

Situation

Amazon is the most valuable company in the world. One of the main targets is India because of its population. Amazon prime produced a comedy season to engage with Indian market.

Problem

Amazon Prime wanted to promote the season 2 of comicstaand and wanted to get attention of specific audiences. They wanted to engage with them using nice touches relating the location and context.

Solution

To do that, Pivotroots contacted our local team, Surfboard Digital, lead by Shamilee Ilango. Both companies made the strategy to target top Restaurants, Pubs and Bars and show different creatives that helped to engage users.

Outcome

Brandlift had amazing results, generating recognition and intention to view the season 2.

Agency Pivotroots India
Platform Taggify DSP - SSP

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