Cases / Technology / Google Superliga

How do we get attention of Argentineans?

Showing them real-time soccer scores in outdoor screens

Situation

Google wanted to generate impact and innovate, communicating their android feature, catching people by showing them their most passionate sport, football.

Problem

OMD wanted to show the scores at the right moment of all the matches in significant places.

Solution

With Programmatic DSP, we planned the days and hours of all the top 5 teams. Herolens connected Superliga’s score Feed for Top Five teams, to show their match results in real-time on weekends and main scores on weekdays.

Outcome

Google had tremendous results in coverage and reach.

Ad Impressions

0

Impacts

0

Spent

USD

Cost per Impact

USD

Agency OMD Argentina
Platform Taggify DSP - SSP

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