Cases / Technology / HP - Stock

How did HP to sell their laptop stock?

Drove their potential customers to point of sale.

Situation

OMD is one of the largest media agencies around the world, part of omnicom group. For HP, they have developed a performance strategy to sell their laptops.

Problem

How to persuade potential customers? They needed a hyper-local strategy nearby stores with laptop inventoy.

Solution

Taggify matched all the available billboards within a radious of 300 meters near the technology stores nation-wide.

Outcome

Ad Impressions

0

Impacts

0

In-store visits

+ %

San Martin - Buenos Aires Ciudad de Buenos Aires Moron - Buenos Aires
Agency OMD Argentina
Platform Taggify DSP - SSP

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