Cases / Technology / Spotify Trapperz

Trapperz, who they are?

Spotify oriented its communication to young people, using Taggify.

Situation

Spotify, the world's largest music platform. Trusted in Cadreon to run their digital advertising strategy in Argentina. In DOOH, Cadreon made is possible with Taggify Platform.

Problem

Main issue for the Agency was to target only young people in outdoor advertising.

Solution

We selected multiple screens in Buenos Aires city and forecasted the campaign, targeting young people +18 to 25. When highest density of people from those ages were walking around the screens, we triggered the creatives.

Outcome

We generated a great exposure withing following ages. Trapperz was one of the most searched keyword on the campaign period.

Agency Cadreon Argentina
Platform Taggify DSP - SSP

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