Screen Intelligence
Learn how to evaluate DOOH screens using context, data quality, readiness, map exploration, and objective-aligned selection.
Certificate
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Minimum score
80% to pass and receive the certificate
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Course lessons
This course brings together the essentials to understand the topic, apply it, and validate it clearly.
Screen context
A screen is more than a name or ID. Its usefulness depends on location, venue type, format, visibility, publisher, operating constraints, and how it relates to the surrounding audience context.
Screen Intelligence teaches users to look at screens as planning assets. A screen may be valuable for one campaign and weak for another depending on objective, geography, audience, and creative needs.
Good context helps buyers understand why a recommendation exists instead of only seeing a list of inventory.
Lesson 1
Inventory data quality
Inventory quality starts with consistent metadata: clear taxonomy, valid location, publisher identity, venue classification, photos or URLs when relevant, and no obvious duplicates.
Poor inventory data creates planning risk. It can make maps misleading, forecasts weaker, creative checks harder, and campaign explanations less credible.
When data is incomplete, the system should surface the missing reason so the team can fix upstream data instead of working around it silently.
Lesson 2
Map, filters, and drilldown
The map is an operating surface, not decoration. It helps users inspect concentration, gaps, venues, regions, screen clusters, and specific inventory candidates.
Filters narrow the decision space. A good filter combines geography, venue context, availability, format, and campaign need rather than treating every screen as interchangeable.
Drilldown lets the user move from market-level understanding to individual screen evidence, which is essential for defensible planning.
Lesson 3
Readiness and actions
Readiness tells the team whether a screen or group of screens can support planning and activation. It should be accompanied by the reason when something is not ready.
Common blockers include missing coordinates, incomplete taxonomy, weak traffic context, unavailable photos, invalid URLs, or upstream provider mismatches.
The best systems turn readiness into action: review, enrich, recompute, sync, approve, or exclude. The user should understand what to do next.
Lesson 4
Objective-aligned screen selection
Planning is not choosing the most screens. It is choosing the right screens for the objective and being able to explain the decision.
For awareness, coverage and market presence may matter most. For proximity, location and context become more important. For premium placements, venue and format may outweigh scale.
A defensible selection connects objective, audience, geography, inventory quality, and expected delivery into one clear recommendation.
Lesson 5
Quiz
Validate what you learned
Answer every question. If you meet the minimum score, Admin V2 issues a verifiable certificate.