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DSPfor marketing, planning, trading and account teams

Programmatic DSP for executable OOH campaigns

Connect brief, geo, audience, inventory, forecast, creatives and launch gates in one flow for marketing, planning, trading and account teams.

Audience-led activation

Screens

428

Affinity

87%

Reach

2.4M

campaign builder
AI assistant for DSP

Plan through conversation, like talking to a DOOH expert.

The assistant understands campaign goals, audiences, locations and buying constraints. Ask for a strategy, adjust the brief and move from an initial idea to an activatable plan without translating everything into manual filters.

Campaign assistant

Brief, audience, inventory and forecast in one conversation

I want a campaign to reach young professionals near office areas, with more weight during evening commute hours.
We can prioritize roadside and retail screens near office POIs, use evening dayparting and estimate coverage before activation. I can also flag markets with stronger affinity.
Recommends audiencesSuggests locationsExplains the forecastPrepares activation
Features

12 features

Review, launch readiness and operational handoff

Publish only when campaign, forecast, inventory and creatives are defensible

The Review step brings together readiness, snapshot freshness, blockers, publish, pause/resume and the future editorial handoff to explain what launches and why.

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Assisted campaign creation wizard

From commercial brief to structured campaign without losing operational control

The DSP guides users through basics, location, strategy, audience, inventory, forecast, creatives and review, with an assistant foundation to reduce friction and improve quality.

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Geographic planning with Metrica

Location, POIs, inventory, audience and territorial context in the same flow

The DSP consumes Metrica for geography, inventory, POIs, H3, traffic, mobility, affinity and coverage, surfacing partial or blocked signals instead of hiding them.

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Forecast and scheduler with canonical KPIs

Estimate impacts, reach, frequency, spend and readiness without blind recalculation

The DSP consumes real snapshots and forecasts from campaigns-v3 and Metrica, separating read, recalculate, missing-input blockers and executive KPI display when metrics are ready.

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Strategy, pacing and buying rules

Translate campaign objectives into operational plan configuration

The DSP organizes goals such as reach, frequency, coverage, spots, triggers and open buying, with pacing, dayparting and rules that prepare the ground for programmatic execution.

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Creatives, assignments and runtime

Control asset, format, spec and rule before publishing

The DSP organizes upload, preview, compatibility, spec assignment, optional rules and review blockers so creative assets reach runtime prepared.

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Timezone Settings

Timezone Settings for Programmatic DOOH

Timezone selection will allow your campaign buy at a desired time-zone according the campaign location.

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Pacing Rhythm

Pacing Buying Rhythm

DSP DOOH Rhythm pacing is a great feature to buy as fast as possible on every available spot if you have a very accurate and a narrow range hour.

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Flexible Day Parting

Day Parting

Hand-Pick days of the week and specific range hours with this simple feature for DOOH Advertising

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Nearby screens according a geofence

Go Hyperlocal or go Home

Target the best screens according the proximity of a store or point of interest

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Buying Rules

Buy only in specific moments

Our buying rules will make your campaign more accurate and your ad creative more relevant engaging at least 67% more than traditional ads.

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Outdoor Audience Targeting

Reach your audience at the right time and place they are.

Digital Out of Home audience accuracy targeting.

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