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Buying Rules

Buy only in specific moments

Our buying rules will make your campaign more accurate and your ad creative more relevant engaging at least 67% more than traditional ads.

Buying Rules
DSP
Weather triggeron
CPM ceiling84%
Venue priority76%
Audience minimum68%

Buying logic

Bid quality89%
Rule match68%
Win path77%

Feature context

Reglas de compra y calidad de puja ordenan la activación programática.

Our buying rules will make your campaign more accurate and your ad creative more relevant and engaging to your target.

We pre-defined some common triggers that will help the brand to appear only in moments were external touch-points are triggered.

Currently we have set up:

  • Weather Conditions.

  • Humidity levels.

  • Traffic Lights (in selected countries).

And it's also possible to add new API based touch-points on demand.

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