pDOOH thinking, cases and news.
Articles from the Taggify team on how outdoor advertising turns programmatic — technology, market, and real work with brands.
Automation in Outdoor Advertising: How Programmatic Drives Efficiency and Simplifies Processes
Traditional out-of-home (OOH) advertising has historically been one of the most powerful and accessible channels in the advertising ecosystem. However, launching a campaign on the street used to involve a lengthy process: phone calls, email chains, lengthy negotiations, and little flexibility for optimization. Today, thanks to automation and programmatic buying (pDOOH), out-of-home advertising has evolved. We explore how pDOOH enables advertisers to plan, launch, and optimize campaigns in minutes through automation, cost efficiency, and actionable data.
Taggify Interviews: How Technology Drives Programmatic DOOH
Alejandro Amaral discusses how Taggify's technological advancements are revolutionizing programmatic digital out-of-home advertising.
How Brands Can Win the World Cup 2026 With Programmatic DOOH
Few events capture global attention like a football World Cup. For several weeks, millions adjust their routines, gather in public spaces, and follow every match. Cities change their rhythm and conversations revolve around a single topic — creating a powerful opportunity for brands to reach audiences through programmatic outdoor advertising.
Out-of-home advertising Trends for 2026: the next era of pDOOH
Programmatic Digital Out-of-Home (pDOOH) advertising has moved beyond the experimental stage and is now a key component of modern media strategies. Looking ahead to 2026, pDOOH is consolidating its position as a mature, data-driven channel that combines automation, intelligent use of information, dynamic creativity, and increasingly advanced measurement models. We take a look at the main dooh trends that will define the evolution of outdoor advertising.
Programmatic OOH and Digital Media: The Formula to Reach Gen Z
The combination of digital media and programmatic out-of-home advertising (pDOOH) opens up increasingly valuable opportunities for brands to connect with young audiences by strategically integrating the physical and digital contexts. Explore how the omnichannel world of marketing works.
Year-in-Review: Key Achievements of 2025 and the pDOOH 2026 Trends
Explore Taggify’s milestones in 2025 and the key programmatic DOOH trends for 2026: dynamic creative, personalization, unified measurement, and more.
pDOOH: Building Brand Trust in a Saturated Environment
Trust is one of the most decisive assets for brands. It is not just an intangible value: it is the reason consumers choose a brand and are willing to pay more for its products. In a context where attention is scarce and advertising credibility is being questioned, Programmatic Out-of-Home Advertising is an effective medium for strengthening the relationship between brands and people.
Programmatic DOOH Glossary: A Practical Guide to Outdoor Advertising
The out-of-home advertising (OOH) ecosystem and its programmatic version—programmatic DOOH or pDOOH—use technical terms that can confuse advertisers, planners, and creatives. This glossary clearly explains the most relevant concepts so you can plan, buy, and measure outdoor advertising campaigns more effectively.
Programmatic DOOH: The Growth Engine of Out of Home Advertising in 2025
Programmatic out-of-home advertising is undergoing a historic transformation. According to the latest Global Expenditure Report by WOO, global OOH investment will surpass $49.8 billion USD in 2025, with programmatic DOOH (pDOOH) reaching $2.2 billion USD, representing 10.9% of total DOOH revenues worldwide.
Premium large-format DOOH captures more attention than digital channels
A recent study conducted in London, United Kingdom, reveals that large-format digital formats in outdoor advertising (DOOH) attract up to five times more attention than online digital formats. Discover why premium DOOH formats are revolutionizing advertising.
Taggify Expands Its Coverage in Ecuador
Taggify is adding 40 new digital billboards in the country’s main cities, thanks to a recent partnership with Induvallas, one of the leading players in outdoor advertising in Ecuador.
The Power of Data in Out-of-Home Advertising: Connect with your audience
How does this synergy between data and programmatic out-of-home (pDOOH) advertising work? In a world where advertising competes for consumer attention every second, data has become the most valuable resource for advertisers. Explore the use of data in Programmatic DOOH advertising.
Why Programmatic DOOH Is Effective Non-intrusive Advertising
In a digital environment saturated with ads that interrupt and overwhelm users, brands are prioritizing channels that communicate effectively without being invasive. In this context, programmatic digital out-of-home advertising (pDOOH) stands out as a less intrusive way to connect with consumers.
Digital Out-of-Home Advertising in Retail Media: A Strategic Opportunity for Brands
Out-of-Home in retail media (pDOOH) has become a key tool in marketing strategies. Discover why more and more brands are betting on this channel to maximize their impact and return on investment.
WOO Global Congress 2025: Driving Outdoor Advertising in Latin America
From June 4-6, 2025, Mexico City will host the annual World Out of Home Organization (WOO) Congress, marking the first time this event will be held in Latin America. Find out all about this edition.
Evolution of outdoor advertising: from OOH to pDOOH
For decades, outdoor advertising was the most effective way to reach mass audiences. But with advances in technology and the growing demand for personalized messages, the industry has undergone a complete transformation. In this article, we review each stage of this evolution and analyze the benefits of each.
Programmatic OOH drives standardization in outdoor advertising
Programmatic outdoor advertising (pDOOH) is optimizing the way brands manage their campaigns in public spaces. Thanks to its ability to automate processes and develop strategies, this approach has become a key ally for advertisers.
Interview: Innovation and the evolution of programmatic outdoor advertising
On February 19, 2013, Julio Chamizo joined Taggify, since then leading the industry in programmatic digital outdoor advertising (pDOOH). On the occasion of his twelfth anniversary, we talked to him about his career, achievements and prospects.
Outdoor advertising: The bright future of DOOH in 2026
Digital Out-of-Home (DOOH) advertising is experiencing one of its golden eras, and the numbers speak for themselves. With robust growth and new market dynamics, 2026 is shaping up to be a decisive year for brands looking to innovate their advertising strategies.
Five myths about programmatic outdoor advertising debunked
Programmatic outdoor advertising is becoming increasingly accessible, customizable, and easy to use thanks to technological developments. However, there are still myths that can limit its usefulness. We debunk five widely held misconceptions today.
Dynamic Ads: How brands are leveraging Taggify's DCO technology
Dynamic display ads (DCO) are an increasingly powerful tool for capturing the attention of audiences. Brands can adjust their messages and optimize their impact based on factors such as temperature, rain, wind, or other “triggers” in real-time. Here are dynamic ad campaigns run on our platform.
Outdoor advertising: OOH, DOOH and pDOOH investment forecast for the next few years
Investment projections for the coming years in out-of-home advertising show continuous and transformative growth. In this article, we explore what to expect for Traditional out-of-home advertising (OOH), Digital out-of-home advertising (DOOH), and the growing market of programmatic (pDOOH)
Advantages of pDOOH on commercial dates such as Cyber Monday and Black Friday
With the arrival of the most important commercial dates of the year, and the holidays just around the corner, brands and agencies are looking to get their marketing strategies off the ground. The pDOOH (Programmatic Digital Out-Of-Home) proves to be a powerful tool to maximize the impact of strategies.
OOH events: Discover the ooh Industry Summits
OOH events have become essential platforms for industry leaders and professionals in Out-of-Home (OOH) advertising, offering invaluable opportunities to stay ahead of technological trends and creative strategies that are transforming the world of outdoor advertising.
Digital Out-of-Home advertising for the travel industry
Tourism is a key pillar of the global economy, moving millions of people worldwide. Combining its power with programmatic out-of-home advertising emerges as one of the most effective strategies to connect with diverse audiences. So, how can brands leverage DOOH tourism marketing?
3D DOOH Advertising: How Augmented Reality is transforming DOOH ads
Ads incorporating augmented reality (AR), 3D, or virtual reality (VR) technology are revolutionizing outdoor advertising and transforming the outdoor experience. How brands can leverage virtual reality advertising advancements to create immersive realities?
pDOOH: How programmatic is changing the market in Outdoor Advertising
The latest WOO global spend survey highlights the remarkable growth of the digital Out-of-Home market (DOOH) and, more specifically, Programmatic Out-of-Home (pDOOH) advertising. Get to know the present of the outdoor industry.
Why is Programmatic Digital Out of Home the best way to boost your media strategy?
If you are part of a marketing agency, the main goal of your media plans should be to achieve your client's objectives. However, the questions that always arise are: which media are the most effective, and what results will I get? Explore the answers offered by programmatic out-of-home
“The congress invited us to go beyond the limits of outdoor advertising” — Santiago Mendive
With an outdoor market growing and exceeding 5% in total advertising spend in the world, the World Out-of-Home Global Congress 2024 left us with outstanding highlights. This article reviews the key takeaways from Taggify's CEO and COO, Santiago Mendive, and Julio Chamizo, who were in Hong Kong.
Transform your outdoor advertising: Taggify launches in Honduras with its programmatic platform
The entry of Taggify's DSP platform into the Honduran market provides agencies and brands with the best functionalities for their outdoor advertising. This includes 26 billboards in the cities of Tegucigalpa and San Pedro de Sula.
World Out-of-Home Congress 2024: Taggify will be in Hong Kong
Taggify will participate in the World Out of Home Organization's Global Congress in Hong Kong. Discover the schedule and the OOH industry trends that will guide this 2024 edition!
Optimizing brand Impact: Takeover strategies for massive screens and locations
Large screens make it possible for brands to takeover of a key location and maximize their brand presence in public's mind. Explore how Digital Out-of-Home leverages this to engage audiences at the right time and place.
OOH 2024 Alooh Event in Mexico | Future of Outdoor Advertising
Discover the highlights of Latin America's most influential OOH outdoor advertising event in its 6th edition, with Taggify in the spotlight at Alooh Latam Mexico. Explore the future of the Out-of-Home industry here.
Innovation: Simplifying Outdoor Advertising
At the recent edition of the ALOOH 2024 forum held in Mexico, we gave a presentation on innovation focused on simplifying complex processes in digital outdoor advertising. Discover what's benefits to improve the effectiveness of Digital Out of Home (DOOH).
Programmatic digital Out-of-Home: How programmatic DOOH works
Outdoor advertising (OOH) combines massive reach and strong brand recognition with the precision targeting and cost efficiency of programmatic digital out-of-home (pDOOH). Discover how pDOOH works and how to take advantage of these benefits on your campaigns.
Three main factors in outdoor advertising in 2024
The outdoor advertising sector is consolidating year after year. In 2023, we witnessed trends that radically changed the industry landscape. What can we expect in 2024?
Taggify's programmatic platform arrives in Costa Rica
The DSP platform now makes it possible to launch programmatic outdoor advertising in the Central American country.
Taggify Extends Programmatic Outdoor Advertising to Guatemala
Taggify proudly announces its expansion into Guatemala, opening new horizons for outdoor advertising in Central America.
Taggify Roundup 2023
Taggify had a great year in 2023, we expanded our team and launched more campaigns with higher impacts and branding than the previous year. In addition, we traveled to multiple events and expanded our reach and that of programmatic advertising in countries where we now have screens. 2023 inspired us to achieve much more going forward. Join us on this Taggify ROUNDUP.
Taggify Lands in Panama to Innovate Outdoor Programmatic Advertising
Taggify announced its arrival in Panama, opening an exciting new chapter in the world of outdoor advertising in this Central American country.
Julio Chamizo, COO of Taggify, Awarded the 2023 Technology Development Award for Young Entrepreneur Bonaerense
Taggify is proud to share that Julio Chamizo, its Chief Operating Officer (COO), has been recognized with the Bonaerense Young Entrepreneur 2023 Technology Development Award.
Three Strategies to Enhance Your Black Friday with Taggify
Black Friday is one of the globally recognized shopping events that offers brands the opportunity to increase their sales considerably.
Unraveling OOH Advertising: From DOOH to POOH
Dive into the OOH and DOOH meaning and the acronyms world and discover how Programmatic DOOH is reshaping outdoor advertising, supported by current data and trends.
Taggify Expands Reach in El Salvador with Veo
The partnership with Veo marks the platform's entry into a new Digital out-of-home market and expands its reach into the world of programmatic outdoor advertising.
How to improve a DOOH campaign with Taggify's audience forecasting
Digital out-of-home advertising is highly effective because it leverages data to reach the right audience with the right message. Taggify offers a forecast that allows you to predict the performance of a DOOH campaign. Here's how.
Taggify and a valuable outdoor advertising meeting in Colombia
Taggify recently held a gathering in which the entire Colombian outdoor advertising industry came together for the first time, marking an outstanding achievement.
Boost Your DOOH Strategy: The Effectiveness of QR Codes on Screens
QR codes are a strategic tool in digital out-of-home (DOOH) advertising campaigns to generate traffic immediately after viewing an ad. So, how do you integrate the perfect QR code into your next campaign?
The best screens and placements in DOOH: Power your campaign with the right choice
Just as important as the creatives, budget, placements, or audience chosen for a campaign is the selection of the right screens. We take a look at each of them, what content you can leverage their full potential with, and which one you should select for your next campaign.
Discover how programmatic outdoor advertising consolidates in 2023
Outdoor advertising continues to grow and this is reflected in its firm consolidation in investments, reaching 6.5% in 2023. In this article, we review the industry news.
How to add a VAST Tag in a pDOOH Campaign
In this article, we will explore the powerful capability of our Digital Out of Home (DOOH) platform to upload VAST-compliant advertisements. Discover how to create and edit campaigns, select specific screens, and leverage the benefits of VAST as a medium/format of advertising in the DOOH environment.
WOO Hong Kong 2024 Congress: Innovation and Global Connectivity on the OOH Horizon
The WOO Lisbon 2023 global congress was a great success. 524 delegates from across the OOH industry attended the three-day event, and are already planning for next year's event.
How to run a successful DOOH campaign with Taggify DSP
Taggify's DSP platform offers multiple features for creating DOOH campaigns, we review the features to consider and how to get the most out of it.
Unleashing the Power of DOOH with Taggify
Advertisers constantly need to innovate and adapt to the ever-evolving landscape of audience engagement. Traditional outdoor advertising has its merits, but now there's a new player in town that's revolutionizing the scene: Digital Out of Home (DOOH) advertising.
Taggify revamps its image and website
Taggify announces the launch of its redesigned image, featuring a refreshed aesthetic that marks an important milestone in its trajectory.
Five factors to consider when launching your DOOH campaign
Digital out of home (DOOH) is positioning itself as one of the most innovative and efficient options in a digitalized world. We will review five factors that you should include in your next dooh campaign to make it successful and impactful.
OOH advertising is expected to grow by 12.7% in 2023
GroupM's “This Year, Next Year” report predicts that global advertising revenue will grow by nearly 6% in 2023, this indicates that globally it will reach $874.5 billion, not including political advertising in the United States.
What is digital out-of-home (DOOH) advertising?
We will explore what is digital out-of-home advertising (DOOH), how it benefits from a programmatic DOOH approach and its key advantages, as well as examples of its successful use in brands.
Taggify is participating in the WOO 2023 Annual Global Congress
Taggify is representing Latam at the event developed by the World Organization of OOH (WOO) that brings together leaders and representatives of the DOOH industry from around the world.
How to boost advertising campaigns with moving content
Digital out-of-home (pDOOH) advertising has features that make it increasingly important. One of them is its ability to incorporate video and dynamic content in motion. This is extremely important when it comes to effectively and memorably capturing the attention of consumers.
Taggify was present at the XXX outdoor advertising conference
The latest developments in the Digital Out Of Home (DOOH) programmatic sector were addressed during the three-day event held in Santiago de Compostela, Spain.
Unlocking the Potential of Outdoor Advertising for Digital Agencies: Overcoming Pain Points and Achieving Goals
Unlock the power of outdoor advertising for digital agencies: Learn how to overcome pain points and achieve your goals.
The importance of creative content in programmatic DOOH advertising
Digital out-of-home (DOOH) programmatic advertising has revolutionized the way brands communicate with their audiences. Among other factors, such as location and budget, the success of DOOH programmatic advertising depends on creative content that attracts and inspires audiences. Discover best practices when it comes to pDOOH content.
Programmatic Fall-Winter Season
The Fall-Winter season is here, and like every seasonal change, the commercial opportunities that programmatic DOOH offers for brands and advertisements are renewed with storefronts and offers. The opening of sales seasons at this time in the southern hemisphere, particularly in Latin America, are often marked by several common aspects, although it is important to note that there may be variations among the countries in the region.
How programmatic DOOH is enhancing customer experience
Programmatic DOOH advertising has revolutionized the advertising industry by providing specific and personalized advertising experiences for customers. Advertisers now have the ability to deliver more relevant ads to their target audience.
Recovery of the pDOOH industry in airports worldwide
At an accelerated pace, the aviation industry is overcoming the breakthrough stage it experienced during the pandemic years. A report recently published by the International Air Transport Association (IATA) shows a significant recovery of circulation with very positive numbers. Along with this sector, the pDOOH advertising industry is also picking up, making it essential for brands and advertisers to know how to take advantage of this moment in places as unique for advertising and campaigns as airports.
Programmatic DOOH and how to measure your advertising campaigns
Programmatic digital out-of-home (DOOH) advertising offers a variety of measurement tools to help customers and advertisers evaluate the effectiveness of their campaigns. Here are some of the measurement tools commonly used in programmatic DOOH:
From Colombia, EnMedio and MarketMedios join Taggify's platform
The important Digital Communication and Media Marketing companies add an inventory of more than 600 screens in the main cities of Colombia to the programmatic platform, offering greater reach and all the tools and features of Taggify.
Programmatic DOOH and the future of smart cities: how technology is transforming public spaces
Digital Out-of-Home (DOOH) advertising has come a long way since its inception. With the advent of programmatic technology, DOOH advertising has become more intelligent, efficient, and interactive. This technology that has revolutionized the way brands communicate with consumers, opened up new opportunities for cities to enhance the experiences of people living and working in smart cities.
Taggify joins ISA Corporativo in Mexico
The leading Mexican outdoor advertising company comes to Taggify with a wide varied inventory of screens. It has presence throughout the country and is already available on the programmatic platform.
Taggify Roundup 2022
We are in the final stages of this great 2022 and in Taggify we have many reasons to celebrate. From campaigns with more than 35 weeks of duration, more than 200 million impacts and thousands of screens incorporated, to the expansion of our teams, the constant optimization of our platforms and the consolidation of our Digital Signage (screen content management system). A year that we can define as a surpassing one, that inspires and motivates us to continue growing, and that gives us many reasons to be proud of:
DOOH OH OH! Programmatic Christmas with Taggify
Holiday season is already arriving and with it announcements and advertisements saturation in all the media. For this reason, every detail within a campaign becomes essential to achieve the proposed objectives in one of the most important times of the year for brands and sales. The last-minute marketing strategies offered by pDOOH are one of those ideal details for those events that have their deadline soon, such as Christmas and New Year's Eve in the coming weeks.
pDOOH Capabilities & Experiences: programming the unthinkable
Digital Out of Home (DOOH) advertising is quickly becoming one of the most effective ways to reach potential customers. As technology advances, so do the opportunities to reach customers in a more targeted and cost-effective manner. Programmatic capabilities are allowing businesses to make the most of their DOOH campaigns, being able to control factors that previously were unthinkable.
Rentable from Mexico joins Taggify's pDOOH platform
The mexican company with more than 26 years offering OOH advertising services and Taggify join in an agreement to add 90 new screens to the platform. The wide availability of formats and sizes are strategically distributed throughout Mexico City. Now, advertisers have a system and programmatic tools that boost results of their advertising campaigns, offering greater creativity, precision and effectiveness, both in their impact and measurement.
Last Minute Advertising - The pDOOH opportunity for Marketers
People are back! Shopping and Retail stores too. This represents a great opportunity to include Shopping Malls, Grocery or Retail stores into DOOH Strategies.
The Chilean company Massiva arrives to Taggify
The screen inventory of the Chilean-based company is now available on the programmatic DOOH platform.
Programmatic DOOH: Advertising vanguard
Demand Side Platform (DSP) is a place where advertisers and agencies buy inventory in an automated, efficient and optimized way and have become the forefront of advertising on public roads. Its capabilities and benefits position it as one of the essential tools for programmatic DOOH buyers due to the high performance that they cannot miss:
The Unlucky Sponsor Cris Sal won Effie Gold awards
Cris Sal, Ecuador's national salt couldn't be the official sponsor of its national football team, due to superstition matters. So they decided to go and sponsor the other national teams in order to be the unlucky sponsors. Result: Ecuador is in the world cup QATAR 2022.
Taggify attended the ALOOH 2022 Forum in São Paulo
With more than 400 participants from 18 countries in the region, the Latin American Out of Home Association celebrated the 5th edition of its annual forum returning to face-to-face and Taggify was there.
How to trade by impressions or seconds
In the last update 1.8.2 of Taggify's Digital Signage, developers worked and optimizeed several things and trading by impressions or seconds was one of them.
Edit content duration
In the last update 1.8.2 of Taggify's Digital Signage, developers worked and optimizeed several things and editing a content duration was one of them.
Assign daily content limit
In the last update 1.8.2 of Taggify's Digital Signage, developers were super busy and optimized several things these days. One of these improvements is related to assigning a daily limit of content.
View Contents inside playlist
The developers have worked diligently to improve various aspects of Taggify's Digital Signage, and one area they focused on was enhancing the display of loaded content.
How to make a bulk import of screens
In the last update 1.8.2 of Taggify's Digital Signage, developers worked and optimizeed several things and making a bulk import of screens was one of them.
How to replace content with another
In the last update 1.8.2 of Taggify's Digital Signage, developers work and optimize several things and content replacement was one of them.
New Taggify player improvement: Update 1.8.2 is here
Taggify’s developer team is making progress in improving and optimizing the DOOH programmatic platform, arriving in August with news: update 1.8.2 is already active and offers new features that allow greater control, order and efficiency over the screens and their contents.
Taggify expands regional display inventory with the arrival of Global Vía Pública
Global Vía Pública joins the OOH programmatic platform starting this month, expanding the network of screens at a regional scale in Latin America.
Amazon Music Argentina launches with Taggify's pDOOH platform
Amazon, the leading global e-commerce company, launched “Amazon Music Argentina” on May 11th and once again, Matterkind used Taggify's DSP platform to carry out its DOOH campaign.
10 reasons to excel in pDOOH Campaigns
If you are planning to create campaigns that generate impact in Outdoor Advertising, your should check this 10 reasons that will let you understand what you were missing and dominate it in your Marketing Plans!
Taggify adds Grupo Via into the programmatic DOOH platform.
Taggify will start offering more than 350 digital screens from Grupo Via, located in shoppings, subways and supermarkets of Argentina.
Basic requirements for Taggify CMS Player
To install our Player in LED Screens, we need basic requirements. Here is a list of basic and recommended requirements.
Digital Signage CMS with Exclusive Events
Taggify, the programmatic DOOH oriented company, pioneer in the world, launched a new version of its Digital Signage CMS that makes life easier to screen owners.
How to create a Client or a Brand in Digital Signage
Here we will explain the function to create customers or brands for our system.
How to upload content in Digital Signage CMS
Next we will explain how to upload content to our platform
How to choose the right DOOH CMS
There are many Digital Signage CMS in the market. Most of them have expensive licences others are free. So, what kind of CMS does your company need?
Taggify is member of World Out of Home Organization
The World Out of Home Organization accepted Taggify as a new member.
81% of Marketers recommends DOOH for their campaign strategies
The study surveys brands and agencies on their perceptions, knowledge and plans for using the out of home medium. The study was conducted by Advertiser Perceptions and was sponsored by Xaxis, the outcome media company.
Taggify is one of the most promising tech companies in LATAM
Conquering the Digital Out of Home (DOOH) Market.
A Neuroscience study from OMA reveals the benefits of DOOH / OOH against other channels.
The Outdoor Media Association released a 2 year research study organized by Melbourne's Neuro-insight company, using eye-tracking and brain-imaging technology to analyse brain's neural response when looking at the advertising OOH signs. In this study, collaborated more than 2,000 people, and their responses to over 800 classic and digital signs were recorded.
DOOH Advertising Increased 80% in 2021 Q2
OOH Advertising revenue increased 38% and DOOH jumped almost 80% in the second quarter, compared to the previous year, reaching approximately 2 bn, based on figures released by the Out of Home Advertising Association of America, according to their press release.
Out of Home Traffic is Exceeding Pre-Covid Levels
Based on the most recent Covid mobility reports released by the Geopath, not only has traffic recovered from its 2020 COVID lows, but Out of Home traffic is exceeding pre-covid levels, surpassing 2019 travel for the same period.
Programmatic DOOH Audience Glossary
When it's the time to start Audience Targeting in Programmatic DOOH, there are several names that you will start using in Taggify platform.
Introducing our New Company Video
We've been working to create a full-stack platform with one main goal, simplify the final user job.
15 Reasons to invest in pDOOH - Programmatic Out of Home
There are multiple reasons to invest advertising budgets in Programmatic DOOH
How to check stats by Screens
If you have a 3rd party CMS or Digital Signage instead our solution, you will be able to check how much revenue you are generating through our SSP. Take a look.
Data Aggregator and Reach Forecaster
One of the most required features from customers is the ability to get a forecast of Reach and Frequency based on a budget, zone and target.
Hong Kong Marketers will increase Programmatic DOOH Budgets
Hong Kong marketers are expected to increase their programmatic out-of-home budgets within the next 18 months as they seek to maximize their investment in outdoor advertising for their brand-led and performance-led campaigns.
Peugeot made an exclusivity campaign in Obelisco screens to reveal its new Brand
Xaxis picked Taggify to run an exclusively programmatic DOOH PMP deal in 10 screens simultaneously showing its new Brand of Peugeot.
By 2030, the DOOH will grow by 20bn a year
The global Digital-Out-Of-Home (DOOH) Market size is estimated to be USD 5604.9 million in 2026 from USD 4302.1 million in 2020. The global Digital-Out-Of-Home (DOOH) market size is expected to grow at a CAGR of 6.8% for the next five years.