Explore by category
Latest Articles
MarketProgrammatic DOOH: The Growth Engine of Out of Home Advertising in 2025Programmatic out-of-home advertising is undergoing a historic transformation. According to the latest Global Expenditure Report by WOO, global OOH investment will surpass $49.8 billion USD in 2025, with programmatic DOOH (pDOOH) reaching $2.2 billion USD, representing 10.9% of total DOOH revenues worldwide.
NewsPremium large-format DOOH captures more attention than digital channelsA recent study conducted in London, United Kingdom, reveals that large-format digital formats in outdoor advertising (DOOH) attract up to five times more attention than online digital formats. Discover why premium DOOH formats are revolutionizing advertising.
NewsTaggify Expands Its Coverage in EcuadorTaggify is adding 40 new digital billboards in the country’s main cities, thanks to a recent partnership with Induvallas, one of the leading players in outdoor advertising in Ecuador.
MarketThe Power of Data in Out-of-Home Advertising: Connect with your audienceHow does this synergy between data and programmatic out-of-home (pDOOH) advertising work? In a world where advertising competes for consumer attention every second, data has become the most valuable resource for advertisers. Explore the use of data in Programmatic DOOH advertising.
TechnologyWhy Programmatic DOOH Is Effective Non-intrusive AdvertisingIn a digital environment saturated with ads that interrupt and overwhelm users, brands are prioritizing channels that communicate effectively without being invasive. In this context, programmatic digital out-of-home advertising (pDOOH) stands out as a less intrusive way to connect with consumers.
NewsDigital Out-of-Home Advertising in Retail Media: A Strategic Opportunity for BrandsOut-of-Home in retail media (pDOOH) has become a key tool in marketing strategies. Discover why more and more brands are betting on this channel to maximize their impact and return on investment.
CompanyWOO Global Congress 2025: Driving Outdoor Advertising in Latin AmericaFrom June 4-6, 2025, Mexico City will host the annual World Out of Home Organization (WOO) Congress, marking the first time this event will be held in Latin America. Find out all about this edition.
TechnologyEvolution of outdoor advertising: from OOH to pDOOHFor decades, outdoor advertising was the most effective way to reach mass audiences. But with advances in technology and the growing demand for personalized messages, the industry has undergone a complete transformation. In this article, we review each stage of this evolution and analyze the benefits of each.
NewsProgrammatic OOH drives standardization in outdoor advertisingProgrammatic outdoor advertising (pDOOH) is optimizing the way brands manage their campaigns in public spaces. Thanks to its ability to automate processes and develop strategies, this approach has become a key ally for advertisers.
CompanyInterview: Innovation and the evolution of programmatic outdoor advertisingOn February 19, 2013, Julio Chamizo joined Taggify, since then leading the industry in programmatic digital outdoor advertising (pDOOH). On the occasion of his twelfth anniversary, we talked to him about his career, achievements and prospects.
MarketOutdoor advertising: The bright future of DOOH in 2025Digital Out-of-Home (DOOH) advertising is experiencing one of its golden eras, and the numbers speak for themselves. With robust growth and new market dynamics, 2025 is shaping up to be a decisive year for brands looking to innovate their advertising strategies.
NewsFive myths about programmatic outdoor advertising debunkedProgrammatic outdoor advertising is becoming increasingly accessible, customizable, and easy to use thanks to technological developments. However, there are still myths that can limit its usefulness. We debunk five widely held misconceptions today.
TechnologyDynamic Ads: How brands are leveraging Taggify's DCO technologyDynamic display ads (DCO) are an increasingly powerful tool for capturing the attention of audiences. Brands can adjust their messages and optimize their impact based on factors such as temperature, rain, wind, or other “triggers” in real-time. Here are dynamic ad campaigns run on our platform.
MarketOutdoor advertising: OOH, DOOH and pDOOH investment forecast for the next few yearsInvestment projections for the coming years in out-of-home advertising show continuous and transformative growth. In this article, we explore what to expect for Traditional out-of-home advertising (OOH), Digital out-of-home advertising (DOOH), and the growing market of programmatic (pDOOH)
MarketAdvantages of pDOOH on commercial dates such as Cyber Monday and Black FridayWith the arrival of the most important commercial dates of the year, and the holidays just around the corner, brands and agencies are looking to get their marketing strategies off the ground. The pDOOH (Programmatic Digital Out-Of-Home) proves to be a powerful tool to maximize the impact of strategies.
MarketOOH events: Discover the ooh Industry SummitsOOH events have become essential platforms for industry leaders and professionals in Out-of-Home (OOH) advertising, offering invaluable opportunities to stay ahead of technological trends and creative strategies that are transforming the world of outdoor advertising.
MarketDigital Out-of-Home advertising for the travel industryTourism is a key pillar of the global economy, moving millions of people worldwide. Combining its power with programmatic out-of-home advertising emerges as one of the most effective strategies to connect with diverse audiences. So, how can brands leverage DOOH tourism marketing?
Market3D DOOH Advertising: How Augmented Reality is transforming DOOH adsAds incorporating augmented reality (AR), 3D, or virtual reality (VR) technology are revolutionizing outdoor advertising and transforming the outdoor experience. How brands can leverage virtual reality advertising advancements to create immersive realities?
MarketpDOOH: How programmatic is changing the market in Outdoor AdvertisingThe latest WOO 2024 global spend survey highlights the remarkable growth of the digital Out-of-Home market (DOOH) and, more specifically, Programmatic Out-of-Home (pDOOH) advertising. Get to know the present of the outdoor industry.
TechnologyWhy is Programmatic Digital Out of Home the best way to boost your media strategy?If you are part of a marketing agency, the main goal of your media plans should be to achieve your client's objectives. However, the questions that always arise are: which media are the most effective, and what results will I get? Explore the answers offered by programmatic out-of-home- TechnologyWhy is Programmatic Digital Out of Home the best way to boost your media strategy?If you are part of a marketing agency, the main goal of your media plans should be to achieve your client's objectives. However, the questions that always arise are: which media are the most effective, and what results will I get? Explore the answers offered by programmatic out-of-home
News“The congress invited us to go beyond the limits of outdoor advertising” — Santiago MendiveWith an outdoor market growing and exceeding 5% in total advertising spend in the world, the World Out-of-Home Global Congress 2024 left us with outstanding highlights. This article reviews the key takeaways from Taggify's CEO and COO, Santiago Mendive, and Julio Chamizo, who were in Hong Kong.
NewsTransform your outdoor advertising: Taggify launches in Honduras with its programmatic platformThe entry of Taggify's DSP platform into the Honduran market provides agencies and brands with the best functionalities for their outdoor advertising. This includes 26 billboards in the cities of Tegucigalpa and San Pedro de Sula.
NewsWorld Out-of-Home Congress 2024: Taggify will be in Hong KongTaggify will participate in the World Out of Home Organization's Global Congress in Hong Kong. Discover the schedule and the OOH industry trends that will guide this 2024 edition!
MarketOptimizing brand Impact: Takeover strategies for massive screens and locationsLarge screens make it possible for brands to takeover of a key location and maximize their brand presence in public's mind. Explore how Digital Out-of-Home leverages this to engage audiences at the right time and place.
NewsOOH 2024 Alooh Event in Mexico | Future of Outdoor AdvertisingDiscover the highlights of Latin America's most influential OOH outdoor advertising event in its 6th edition, with Taggify in the spotlight at Alooh Latam Mexico. Explore the future of the Out-of-Home industry here.
CompanyInnovation: Simplifying Outdoor AdvertisingAt the recent edition of the ALOOH 2024 forum held in Mexico, we gave a presentation on innovation focused on simplifying complex processes in digital outdoor advertising. Discover what's benefits to improve the effectiveness of Digital Out of Home (DOOH).
TechnologyProgrammatic digital Out-of-Home: How programmatic DOOH worksOutdoor advertising (OOH) combines massive reach and strong brand recognition with the precision targeting and cost efficiency of programmatic digital out-of-home (pDOOH). Discover how pDOOH works and how to take advantage of these benefits on your campaigns.
MarketThree main factors in outdoor advertising in 2024The outdoor advertising sector is consolidating year after year. In 2023, we witnessed trends that radically changed the industry landscape. What can we expect in 2024?
NewsTaggify's programmatic platform arrives in Costa RicaThe DSP platform now makes it possible to launch programmatic outdoor advertising in the Central American country.
NewsTaggify Extends Programmatic Outdoor Advertising to GuatemalaTaggify proudly announces its expansion into Guatemala, opening new horizons for outdoor advertising in Central America.
CompanyTaggify Roundup 2023Taggify had a great year in 2023, we expanded our team and launched more campaigns with higher impacts and branding than the previous year. In addition, we traveled to multiple events and expanded our reach and that of programmatic advertising in countries where we now have screens. 2023 inspired us to achieve much more going forward. Join us on this Taggify ROUNDUP.
NewsTaggify Lands in Panama to Innovate Outdoor Programmatic AdvertisingTaggify announced its arrival in Panama, opening an exciting new chapter in the world of outdoor advertising in this Central American country.
CompanyJulio Chamizo, COO of Taggify, Awarded the 2023 Technology Development Award for Young Entrepreneur BonaerenseTaggify is proud to share that Julio Chamizo, its Chief Operating Officer (COO), has been recognized with the Bonaerense Young Entrepreneur 2023 Technology Development Award.
MarketThree Strategies to Enhance Your Black Friday with TaggifyBlack Friday is one of the globally recognized shopping events that offers brands the opportunity to increase their sales considerably.
MarketUnraveling OOH Advertising: From DOOH to POOHDive into the OOH and DOOH meaning and the acronyms world and discover how Programmatic DOOH is reshaping outdoor advertising, supported by current data and trends.
NewsTaggify Expands Reach in El Salvador with VeoThe partnership with Veo marks the platform's entry into a new Digital out-of-home market and expands its reach into the world of programmatic outdoor advertising.
TechnologyHow to improve a DOOH campaign with Taggify's audience forecastingDigital out-of-home advertising is highly effective because it leverages data to reach the right audience with the right message. Taggify offers a forecast that allows you to predict the performance of a DOOH campaign. Here's how.
CompanyTaggify and a valuable outdoor advertising meeting in ColombiaTaggify recently held a gathering in which the entire Colombian outdoor advertising industry came together for the first time, marking an outstanding achievement.
TechnologyBoost Your DOOH Strategy: The Effectiveness of QR Codes on ScreensQR codes are a strategic tool in digital out-of-home (DOOH) advertising campaigns to generate traffic immediately after viewing an ad. So, how do you integrate the perfect QR code into your next campaign?
TechnologyThe best screens and placements in DOOH: Power your campaign with the right choiceJust as important as the creatives, budget, placements, or audience chosen for a campaign is the selection of the right screens. We take a look at each of them, what content you can leverage their full potential with, and which one you should select for your next campaign.
MarketDiscover how programmatic outdoor advertising consolidates in 2023Outdoor advertising continues to grow and this is reflected in its firm consolidation in investments, reaching 6.5% in 2023. In this article, we review the industry news.
Knowledge BaseHow to add a VAST Tag in a pDOOH CampaignIn this article, we will explore the powerful capability of our Digital Out of Home (DOOH) platform to upload VAST-compliant advertisements. Discover how to create and edit campaigns, select specific screens, and leverage the benefits of VAST as a medium/format of advertising in the DOOH environment.
NewsWOO Hong Kong 2024 Congress: Innovation and Global Connectivity on the OOH HorizonThe WOO Lisbon 2023 global congress was a great success. 524 delegates from across the OOH industry attended the three-day event, and are already planning for next year's event.
TechnologyHow to run a successful DOOH campaign with Taggify DSPTaggify's DSP platform offers multiple features for creating DOOH campaigns, we review the features to consider and how to get the most out of it.
MarketUnleashing the Power of DOOH with TaggifyAdvertisers constantly need to innovate and adapt to the ever-evolving landscape of audience engagement. Traditional outdoor advertising has its merits, but now there's a new player in town that's revolutionizing the scene: Digital Out of Home (DOOH) advertising.
CompanyTaggify revamps its image and websiteTaggify announces the launch of its redesigned image, featuring a refreshed aesthetic that marks an important milestone in its trajectory.
MarketFive factors to consider when launching your DOOH campaignDigital out of home (DOOH) is positioning itself as one of the most innovative and efficient options in a digitalized world. We will review five factors that you should include in your next dooh campaign to make it successful and impactful.
MarketOOH advertising is expected to grow by 12.7% in 2023GroupM's “This Year, Next Year” report predicts that global advertising revenue will grow by nearly 6% in 2023, this indicates that globally it will reach $874.5 billion, not including political advertising in the United States.
TechnologyWhat is digital out-of-home (DOOH) advertising? We will explore what is digital out-of-home advertising (DOOH), how it benefits from a programmatic DOOH approach and its key advantages, as well as examples of its successful use in brands.
CompanyTaggify is participating in the WOO 2023 Annual Global CongressTaggify is representing Latam at the event developed by the World Organization of OOH (WOO) that brings together leaders and representatives of the DOOH industry from around the world.
MarketHow to boost advertising campaigns with moving contentDigital out-of-home (pDOOH) advertising has features that make it increasingly important. One of them is its ability to incorporate video and dynamic content in motion. This is extremely important when it comes to effectively and memorably capturing the attention of consumers.
CompanyTaggify was present at the XXX outdoor advertising conferenceThe latest developments in the Digital Out Of Home (DOOH) programmatic sector were addressed during the three-day event held in Santiago de Compostela, Spain.
MarketUnlocking the Potential of Outdoor Advertising for Digital Agencies: Overcoming Pain Points and Achieving GoalsUnlock the power of outdoor advertising for digital agencies: Learn how to overcome pain points and achieve your goals.
MarketThe importance of creative content in programmatic DOOH advertisingDigital out-of-home (DOOH) programmatic advertising has revolutionized the way brands communicate with their audiences. Among other factors, such as location and budget, the success of DOOH programmatic advertising depends on creative content that attracts and inspires audiences. Discover best practices when it comes to pDOOH content.
MarketProgrammatic Fall-Winter SeasonThe Fall-Winter season is here, and like every seasonal change, the commercial opportunities that programmatic DOOH offers for brands and advertisements are renewed with storefronts and offers. The opening of sales seasons at this time in the southern hemisphere, particularly in Latin America, are often marked by several common aspects, although it is important to note that there may be variations among the countries in the region.
TechnologyHow programmatic DOOH is enhancing customer experienceProgrammatic DOOH advertising has revolutionized the advertising industry by providing specific and personalized advertising experiences for customers. Advertisers now have the ability to deliver more relevant ads to their target audience.
MarketRecovery of the pDOOH industry in airports worldwideAt an accelerated pace, the aviation industry is overcoming the breakthrough stage it experienced during the pandemic years. A report recently published by the International Air Transport Association (IATA) shows a significant recovery of circulation with very positive numbers. Along with this sector, the pDOOH advertising industry is also picking up, making it essential for brands and advertisers to know how to take advantage of this moment in places as unique for advertising and campaigns as airports.
TechnologyProgrammatic DOOH and how to measure your advertising campaignsProgrammatic digital out-of-home (DOOH) advertising offers a variety of measurement tools to help customers and advertisers evaluate the effectiveness of their campaigns. Here are some of the measurement tools commonly used in programmatic DOOH:
NewsFrom Colombia, EnMedio and MarketMedios join Taggify's platformThe important Digital Communication and Media Marketing companies add an inventory of more than 600 screens in the main cities of Colombia to the programmatic platform, offering greater reach and all the tools and features of Taggify.
TechnologyProgrammatic DOOH and the future of smart cities: how technology is transforming public spacesDigital Out-of-Home (DOOH) advertising has come a long way since its inception. With the advent of programmatic technology, DOOH advertising has become more intelligent, efficient, and interactive. This technology that has revolutionized the way brands communicate with consumers, opened up new opportunities for cities to enhance the experiences of people living and working in smart cities.
NewsTaggify joins ISA Corporativo in MexicoThe leading Mexican outdoor advertising company comes to Taggify with a wide varied inventory of screens. It has presence throughout the country and is already available on the programmatic platform.
CompanyTaggify Roundup 2022We are in the final stages of this great 2022 and in Taggify we have many reasons to celebrate. From campaigns with more than 35 weeks of duration, more than 200 million impacts and thousands of screens incorporated, to the expansion of our teams, the constant optimization of our platforms and the consolidation of our Digital Signage (screen content management system). A year that we can define as a surpassing one, that inspires and motivates us to continue growing, and that gives us many reasons to be proud of:
MarketDOOH OH OH! Programmatic Christmas with TaggifyHoliday season is already arriving and with it announcements and advertisements saturation in all the media. For this reason, every detail within a campaign becomes essential to achieve the proposed objectives in one of the most important times of the year for brands and sales. The last-minute marketing strategies offered by pDOOH are one of those ideal details for those events that have their deadline soon, such as Christmas and New Year's Eve in the coming weeks.
MarketpDOOH Capabilities & Experiences: programming the unthinkableDigital Out of Home (DOOH) advertising is quickly becoming one of the most effective ways to reach potential customers. As technology advances, so do the opportunities to reach customers in a more targeted and cost-effective manner. Programmatic capabilities are allowing businesses to make the most of their DOOH campaigns, being able to control factors that previously were unthinkable.
NewsRentable from Mexico joins Taggify's pDOOH platformThe mexican company with more than 26 years offering OOH advertising services and Taggify join in an agreement to add 90 new screens to the platform. The wide availability of formats and sizes are strategically distributed throughout Mexico City. Now, advertisers have a system and programmatic tools that boost results of their advertising campaigns, offering greater creativity, precision and effectiveness, both in their impact and measurement.
MarketLast Minute Advertising - The pDOOH opportunity for MarketersPeople are back! Shopping and Retail stores too. This represents a great opportunity to include Shopping Malls, Grocery or Retail stores into DOOH Strategies.
NewsThe Chilean company Massiva arrives to TaggifyThe screen inventory of the Chilean-based company is now available on the programmatic DOOH platform.
MarketProgrammatic DOOH: Advertising vanguardDemand Side Platform (DSP) is a place where advertisers and agencies buy inventory in an automated, efficient and optimized way and have become the forefront of advertising on public roads. Its capabilities and benefits position it as one of the essential tools for programmatic DOOH buyers due to the high performance that they cannot miss:
CompanyThe Unlucky Sponsor Cris Sal won Effie Gold awardsCris Sal, Ecuador's national salt couldn't be the official sponsor of its national football team, due to superstition matters. So they decided to go and sponsor the other national teams in order to be the unlucky sponsors. Result: Ecuador is in the world cup QATAR 2022.
NewsTaggify attended the ALOOH 2022 Forum in São PauloWith more than 400 participants from 18 countries in the region, the Latin American Out of Home Association celebrated the 5th edition of its annual forum returning to face-to-face and Taggify was there.
Knowledge BaseHow to trade by impressions or secondsIn the last update 1.8.2 of Taggify's Digital Signage, developers worked and optimizeed several things and trading by impressions or seconds was one of them.
Knowledge BaseEdit content durationIn the last update 1.8.2 of Taggify's Digital Signage, developers worked and optimizeed several things and editing a content duration was one of them.
Knowledge BaseAssign daily content limitIn the last update 1.8.2 of Taggify's Digital Signage, developers were super busy and optimized several things these days. One of these improvements is related to assigning a daily limit of content.
Knowledge BaseView Contents inside playlistThe developers have worked diligently to improve various aspects of Taggify's Digital Signage, and one area they focused on was enhancing the display of loaded content.
Knowledge BaseHow to make a bulk import of screensIn the last update 1.8.2 of Taggify's Digital Signage, developers worked and optimizeed several things and making a bulk import of screens was one of them.
Knowledge BaseHow to replace content with anotherIn the last update 1.8.2 of Taggify's Digital Signage, developers work and optimize several things and content replacement was one of them.
CompanyNew Taggify player improvement: Update 1.8.2 is hereTaggify’s developer team is making progress in improving and optimizing the DOOH programmatic platform, arriving in August with news: update 1.8.2 is already active and offers new features that allow greater control, order and efficiency over the screens and their contents.
NewsTaggify expands regional display inventory with the arrival of Global Vía PúblicaGlobal Vía Pública joins the OOH programmatic platform starting this month, expanding the network of screens at a regional scale in Latin America.
NewsAmazon Music Argentina launches with Taggify's pDOOH platformAmazon, the leading global e-commerce company, launched “Amazon Music Argentina” on May 11th and once again, Matterkind used Taggify's DSP platform to carry out its DOOH campaign.
Market10 reasons to excel in pDOOH CampaignsIf you are planning to create campaigns that generate impact in Outdoor Advertising, your should check this 10 reasons that will let you understand what you were missing and dominate it in your Marketing Plans!
NewsTaggify adds Grupo Via into the programmatic DOOH platform.Taggify will start offering more than 350 digital screens from Grupo Via, located in shoppings, subways and supermarkets of Argentina.
Knowledge BaseBasic requirements for Taggify CMS PlayerTo install our Player in LED Screens, we need basic requirements. Here is a list of basic and recommended requirements.
CompanyDigital Signage CMS with Exclusive EventsTaggify, the programmatic DOOH oriented company, pioneer in the world, launched a new version of its Digital Signage CMS that makes life easier to screen owners.
Knowledge BaseHow to create a Client or a Brand in Digital SignageHere we will explain the function to create customers or brands for our system.
Knowledge BaseHow to upload content in Digital Signage CMSNext we will explain how to upload content to our platform
TechnologyHow to choose the right DOOH CMSThere are many Digital Signage CMS in the market. Most of them have expensive licences others are free. So, what kind of CMS does your company need?
CompanyTaggify is member of World Out of Home OrganizationThe World Out of Home Organization accepted Taggify as a new member.
Market81% of Marketers recommends DOOH for their campaign strategiesThe study surveys brands and agencies on their perceptions, knowledge and plans for using the out of home medium. The study was conducted by Advertiser Perceptions and was sponsored by Xaxis, the outcome media company.
CompanyTaggify is one of the most promising tech companies in LATAMConquering the Digital Out of Home (DOOH) Market.
NewsA Neuroscience study from OMA reveals the benefits of DOOH / OOH against other channels.The Outdoor Media Association released a 2 year research study organized by Melbourne's Neuro-insight company, using eye-tracking and brain-imaging technology to analyse brain's neural response when looking at the advertising OOH signs. In this study, collaborated more than 2,000 people, and their responses to over 800 classic and digital signs were recorded.
MarketDOOH Advertising Increased 80% in 2021 Q2OOH Advertising revenue increased 38% and DOOH jumped almost 80% in the second quarter, compared to the previous year, reaching approximately 2 bn, based on figures released by the Out of Home Advertising Association of America, according to their press release.
NewsOut of Home Traffic is Exceeding Pre-Covid LevelsBased on the most recent Covid mobility reports released by the Geopath, not only has traffic recovered from its 2020 COVID lows, but Out of Home traffic is exceeding pre-covid levels, surpassing 2019 travel for the same period.
Knowledge BaseProgrammatic DOOH Audience Glossary When it's the time to start Audience Targeting in Programmatic DOOH, there are several names that you will start using in Taggify platform.
CompanyIntroducing our New Company VideoWe've been working to create a full-stack platform with one main goal, simplify the final user job.
Market15 Reasons to invest in pDOOH - Programmatic Out of HomeThere are multiple reasons to invest advertising budgets in Programmatic DOOH
Knowledge BaseHow to check stats by ScreensIf you have a 3rd party CMS or Digital Signage instead our solution, you will be able to check how much revenue you are generating through our SSP. Take a look.
TechnologyData Aggregator and Reach ForecasterOne of the most required features from customers is the ability to get a forecast of Reach and Frequency based on a budget, zone and target.
MarketHong Kong Marketers will increase Programmatic DOOH BudgetsHong Kong marketers are expected to increase their programmatic out-of-home budgets within the next 18 months as they seek to maximize their investment in outdoor advertising for their brand-led and performance-led campaigns.
CompanyPeugeot made an exclusivity campaign in Obelisco screens to reveal its new BrandXaxis picked Taggify to run an exclusively programmatic DOOH PMP deal in 10 screens simultaneously showing its new Brand of Peugeot.
NewsBy 2030, the DOOH will grow by 20bn a yearThe global Digital-Out-Of-Home (DOOH) Market size is estimated to be USD 5604.9 million in 2026 from USD 4302.1 million in 2020. The global Digital-Out-Of-Home (DOOH) market size is expected to grow at a CAGR of 6.8% for the next five years.