DOOH Advertising Increased 80% in 2021 Q2

OOH Advertising revenue increased 38% and DOOH jumped almost 80% in the second quarter, compared to the previous year, reaching approximately 2 bn, based on figures released by the Out of Home Advertising Association of America, according to their press release.

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Ranked in order of OOH spending, the top 10 advertisers in the second quarter were:

1. Geico,
2. McDonald's,
3. Apple,
4. Allstate,
5. Anheuser-Busch,
6. Coca-Cola,
7. HBO,
8. Universal Pictures,
9. Google,
10. New York City Department of Health and Mental Hygiene.

For further information, read the article presented in Digital Signage Today.

Photo by John Cameron - Unsplash.