Advantages of pDOOH on commercial dates such as Cyber Monday and Black Friday

With the arrival of the most important commercial dates of the year, and the holidays just around the corner, brands and agencies are looking to get their marketing strategies off the ground. The pDOOH (Programmatic Digital Out-Of-Home) proves to be a powerful tool to maximize the impact of strategies.

Last update: November 6, 2024

Key Benefits of pDOOH for Commercial Days

Real-Time Targeting and Localization

One of the biggest advantages of pDOOH is the ability to adjust campaigns in real-time based on location and consumer behavior. This is crucial during events like Black Friday and Cyber Monday, where shopping patterns are dynamic. Brands can program their ads on Taggify's DSP platform to utilize locations near shopping malls, and areas with high consumer traffic and launch countdown campaigns with flash deals, maximizing the chances of conversion.

Creative Flexibility and Message Tailoring

With pDOOH, brands can instantly update their creative, add QR codes with discounts and tailor their messaging with special offers. For example, during Cyber Monday, a technology retailer could change its ads in real time to highlight specific products on sale, capturing the attention of shoppers looking for those discounts.

Multichannel Impact

By combining pDOOH with digital strategies, brands can reinforce their online and offline presence. Consumers can see a pDOOH ad on their way to a physical store and then receive retargeting ads online when they search for related products. This integration with mobile devices maximizes exposure and guides the consumer through their shopping journey.

Data-Driven Personalization

The pDOOH allows brands to use audience data to personalize their ads. For example, a Black Friday campaign could show different ads based on the type of consumer passing by a DOOH screen, targeting fashion deals to a younger audience or highlighting electronics products to more tech-savvy shoppers.

Increased Notoriety in the Physical Environment

pDOOH screens, when placed in high-traffic public spaces, generate high visual impact. During Black Friday and Cyber Monday, consumers are more attentive to deals, and an ad on a high-quality display near a physical store can be the final incentive for them to come in and make a purchase. This increases the effectiveness of outdoor media, bringing it closer to the conversion stage of the sales funnel.

Conclusion

The pDOOH is a key brand advertising medium that leverages sales momentum during important trade dates. Its ability to offer precise targeting, creative flexibility, and multichannel synchronization makes it a strategic choice for increasing conversions and standing out in an ad-saturated environment.