The bright future of DOOH in 2025

Digital Out-of-Home (DOOH) advertising is experiencing one of its golden eras, and the numbers speak for themselves. With robust growth and new market dynamics, 2025 is shaping up to be a decisive year for brands looking to innovate their advertising strategies.

Last update: February 7, 2025

A global growth that impresses

Global investment in DOOH has demonstrated undeniable strength. According to a WARC study, global investment in digital out-of-home (DOOH) advertising grew by 15.0% in 2024 and is projected to increase a further 14.9% in 2025, reaching $17.6 billion. This upward trend reflects brands' growing confidence in the power of digital out-of-home advertising, which combines creativity, technology and massive reach.

A boost in the U.S. market

The U.S. market is not lagging. In 2024, fierce competition among major TV streaming services and media outlets—fueled in part by the presidential election coverage—led to a surprising 53.8% spike in DOOH investment within the media and publishing category.

This boom demonstrates how high-impact political and social events can revitalize and transform entire advertising sectors, creating unique opportunities to innovate in formats and strategies.

China leads the way

On the global stage, China stands out as the undisputed leader in the DOOH market. It is forecasted that in 2025, spending in China will reach $7.4 billion, more than three times the investment of other major markets.

This figure demonstrates the Chinese market's scale and its capacity to adapt and integrate cutting-edge technologies into the advertising landscape.

The rise of DOOH in the Latin American market

Latin America is emerging as a region of growing importance in the DOOH landscape for 2025. Despite economic challenges and infrastructural hurdles in some markets, the digital transformation of outdoor advertising is opening up new opportunities throughout the region.

Countries like Brazil, Argentina, Mexico, and Chile are at the forefront of this evolution, investing in digital infrastructures and adopting innovative solutions to maximize campaign impact.

The sector in Latin America is expected to grow at double-digit rates, driven by the rise of smart cities and the integration of data technologies for more precise targeting. This trend represents an excellent opportunity for brands to connect effectively with increasingly connected and discerning audiences.

What does this mean for your strategy?

For brands and advertisers, these numbers are a call to action. The evolution of programmatic DOOH is not just a passing trend—it’s a profound transformation in how we communicate and connect with audiences.

The blend of technology, data, and creativity enables the creation of dynamic, targeted, and highly impactful campaigns that adapt in real time to consumer needs and behaviors.

If you haven’t yet considered incorporating DOOH strategies into your media plan, now is the time to explore this dynamic universe and transform the way your brand connects with the world.

Ready to take the next step? At Taggify, we help design and execute innovative campaigns. Discover how we can elevate your strategy and take your brand to the next level!