Why is Programmatic Digital Out of Home the best way to boost your media strategy?

If you are part of a marketing agency, the main goal of your media plans should be to achieve your client's objectives. However, the questions that always arise are: which media are the most effective and what results will I get? Explore the answers offered by programmatic outdoor advertising.

Last update: September 11, 2024

Outdoor Advertising: Unbeatable Impact

Outdoor advertising can capture the public’s attention and generate a lasting impact. With its imposing sizes and strategic locations in public spaces, this channel ensures that your message memorably reaches people.

Recent studies show that outdoor advertising has one of the highest advertising recall levels, with more than 60%.

Profitability and Value of Outdoor Advertising

Programmatic outdoor media (pDOOH) offers one of the lowest costs per thousand impressions (CPM) among the major media channels, meaning you can reach a broad audience without investing large sums.

Additionally, given its “one-to-many” modality, a single impression will impact many people within your target audience.

DOOH: The Perfect Complement for Omnichannel Strategies

Out-of-home advertising (DOOH) not only generates visibility and reach on its own but also enhances the performance of other media, such as search engines, television, and radio. In this way, you can create a complete and multichannel marketing experience.

For example, viewing an outdoor ad increases internet searches and positions a brand in the consumer’s mind.

By combining pDOOH with digital and traditional channels, you can amplify your message, reinforce your brand, and boost conversions.

Programmatic Advertising: Tangible and Measurable Results

Unlike other traditional media channels, programmatic outdoor advertising offers tangible and measurable results.

Using measurement tools on the Taggify platform, the data from each campaign is analyzed. Thus, recognizing the impact of your campaigns and demonstrating return on investment becomes understandable.

You can visualize screen impacts, in addition to other relevant metrics such as investment, reach, coverage, and frequency of views.

With this information, you'll have the opportunity to optimize each campaign and fine-tune expenses to maximize profits and create successful campaigns.

pDOOH: A Smart Investment

Including pDOOH in your media plan is not only profitable, but also a smart investment that can drive your business growth.

Leveraging the power of outdoor advertising increases brand awareness, generates leads, and boosts sales. Depending on your stage in the customer's purchase journey, outdoor advertising is offered as an ally to achieve your business goals.

In short, we have a versatile tool that should not be missing in any media strategy. Are you ready to enhance your media strategy with the power of Digital Out of Home?

Feel free to contact us to learn more about how we can help you create successful programmatic outdoor campaigns that boost your brand.