Dynamic Ads: How Brands Are Leveraging Taggify's DCO Technology

Dynamic display ads (DCO) are an increasingly powerful tool for capturing the attention of audiences. Brands can adjust their messages and optimize their impact based on factors such as temperature, rain, wind, or other “triggers” in real-time. Here are dynamic ad campaigns run on our platform.

Last update: November 20, 2024

Amazon Prime Video

The launch of Maradona's series on Amazon Prime reflected the messages from X

of fans who wanted to remember him on his birthday.

In real-time, messages that Amazon (@MaradonaOnPrime) liked were reflected on large billboards, totems, and kiosks in the Obelisco area from 10 a.m to 12 p.m.

This generated user engagement for the Argentina launch, forming part of the idol's recognition.

La Roche Posay

The power of contextual information with La Roche Posay

The dynamic ads were adjusted according to the weather: if it was sunny in the city, passersby saw a specific creative; if it was cloudy, the ad highlighted the effect of UV rays even on those days.

This campaign demonstrated the effectiveness of programmatic advertising in reinforcing the message that the sun affects the skin not only on sunny days, reflecting the power of contextual advertising to raise awareness.

McDonalds

McDonalds innovatively promoted its breakfast.

The Mc Café campaign was executed in winter, therefore, the weather conditions were used to advertise the brand's Café, which was the main trigger to capture the attention of passers-by on public roads.

All the screens near a McCafé store were selected in morning time ranges to suggest having the new Donuts and Coffee for breakfast when temperatures were below 10 degrees Celsius.

This dynamic ad relied on contextual accuracy to launch the campaign in the right place at the right time with the ideal message: a hot coffee on a cold morning.

Itaú

Hitting the right people with its healthy message

Itaú, the Brazilian bank, invited people to rediscover Buenos Aires by bicycle with dynamic ads.

Different messages were shown to encourage the healthy use of bicycles as a means of transportation. The ads were dynamically optimized according to the weather and the target demographic, men and women aged 18 to 36. In this way, the Itaú bank offered bicycles to ride around the city through programmatic outdoor advertising.

Ace

Ace combined creativity with programmatic buying rules

The exclusive campaign of Ace, P&G's laundry and laundry care detergent, promoted its detergent. Ace's strategy was to impact rainy or high-humidity days. Using the weather context as a trigger and Taggify's dynamic creatives, it consolidated its product as the first choice in laundry care.

Country Clinic

Programmatic Effectiveness

Country Clinic used the dynamic text ads available on Taggify's platform. In real-time, it updated on selected screens the number of patients discharged from the clinic during each day, as well as the name of each, showcasing the clinic's effectiveness.

Conclusion:

Dynamic display ads (DCO) in programmatic outdoor advertising (pDOOH), especially those that vary based on weather conditions, are transforming the way brands interact with their audiences.

Taggify offers an agile, flexible and efficient solution to take advantage of these opportunities and improve ROI. Brands that implement this technology achieve greater impact and position themselves as innovative and attentive to the needs of today's consumers.