World Out-of-Home Congress 2024: Taggify will be in Hong Kong

Taggify will participate in the World Out of Home Organization's Global Congress in Hong Kong. Discover the schedule and the OOH industry trends that will guide this 2024 edition!

Last update: May 29, 2024

The annual congress, which has been held since 2010, this year will be known as a new horizon, due to the excellent opportunities that are represented for the industry.

As last year in Lisbon, will attend the event, Santiago Mendive (CEO) and Julio Chamizo (COO) during the three days of the gathering: June 5, 6 and 7.

In the schedule of this 2024 edition, the most celebrated industry references will speak about the following topics:

• Impact of AI
• Sustainability
• Importance of retail media
• Audience measurement
• OOH buying with AdTech

Outdoor Advertising Industry OOH

Congress 2024 will be held for the first time in China, an economic powerhouse, particularly in the growth of digital OOH and the use of Artificial Intelligence (AI).

Hong Kong combines Eastern and Western cultural influences, offering a blend of tradition and modernity. As for the outdoor advertising (OOH) market in the region, it is growing and transforming, driven by the post-pandemic economic recovery.

The World Out of Home Organization (formerly FEPE International, founded in 1959) is the global outdoor advertising association and is responsible for developing the event.

In this way, the event is a new opportunity for Taggify to share industry knowledge, make new partners, and continue to drive programmatic outdoor advertising around the world.