Lay's
Lay's is a leading snack brand known worldwide for its crispy and delicious potato chips, made with high-quality ingredients. Founded in 1932 and now part of the PepsiCo portfolio, Lay's has become synonymous with flavor and freshness, offering a wide variety of flavors to satisfy different consumers' tastes. With a presence in more than 100 countries, the brand is distinguished by its commitment to innovation and its ability to adapt its products to local preferences.
Lay's case studies
Lay’s launched its programmatic campaign with Taggify
Lay’s, one of the world’s most recognizable snack brands, implemented DOOH programmatic technology to promote its classic potato chips in Buenos Aires.
Lay's takes over Buenos Aires in programmatic advertising with Taggify
The world’s leading snack brand, part of the Pepsico group, promoted its iconic products through Taggify's programmatic DSP platform.