Brand

McDonald's

McDonald’s is the most recognized fast food chain in the world. With a presence in over 100 countries, it offers an accessible, fast, and consistent dining experience, adapting its menu to local tastes while maintaining its global identity.

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Cases

McDonald's case studies

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McDonald's

Argentina·Publicis

McDonald’s Strengthened Its Loyalty Program with pDOOH and Taggify

The campaign ran for one month across billboards and street furniture screens located on avenues, inside shopping malls, and subway stations throughout Buenos Aires.

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McDonald's

Argentina·OMD

McDonald's DOOH Dynamic Ads triggering Weather conditions

OMD wanted to bring something special to McDonalds to promote their new Donut's breakfast. The campaign was in winter, so, combination of Cold + Hot Coffee, was the main trigger to catch people's attention.

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