All brandsBrandTideTide is the Laundry Detergent and Fabric Care Products from Procter & Gamble (P&G)View casesCasesTide case studiesView allTideArgentina·StarcomTide - Programmatic OOH - Buying on Rainy DaysStarcom the programmatic Media Buying Agency from Publicis, prepared an exclusive campaign for Tide (Ace in Latam) the Laundry Detergent from P&G. The strategy was showing the campaign on Rainy or High Humidity days by selecting the Buying rules using Weather context.View case
