Higienol launched a pDOOH campaign on Taggify’s platform
- Brand
- Higienol
- Country
- Argentina
- Agency
- Kinesso
- Features
- 3
The campaign ran for 47 days across the City and Province of Buenos Aires.
The Argentine brand of personal and home hygiene products promoted its flagship toilet paper in its Plus and Max variants using programmatic DOOH technology to maximize reach and message effectiveness.
Higienol’s pDOOH campaign achieved 1,865,950 impacts, strengthening its presence in the Argentine market. THE CHALLENGE
Higienol needed to promote its toilet paper line in the highly competitive Argentine market, focusing on its everyday-use products. To achieve this, it partnered with Kinesso and launched a programmatic out-of-home advertising (pDOOH) strategy through the Taggify platform.
THE SOLUTION
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Audience segmentation: Through Taggify’s platform, Higienol segmented its target audience to deliver more precise impressions. The campaign targeted men and women aged 19 to 59 passing by selected screens.
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Data-driven strategy: The campaign combined strategic locations and time slots to maximize brand visibility, engaging the audience at key moments. Unlike other digital media, programmatic DOOH advertising integrated seamlessly into the urban landscape, avoiding ad saturation.
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Multiple formats: By utilizing various formats available on Taggify’s platform — including billboards, street furniture, and shopping mall screens — the brand created a comprehensive campaign with a strong urban presence and effective audience reach in high-traffic areas.
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Strategic locations: Higienol leveraged screens in high-traffic zones across the City and Province of Buenos Aires, including Palermo, Belgrano, Colegiales, Recoleta, Villa Crespo, Pilar, Tigre, and Haedo.
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Engaging creatives: The brand presented its products with visually appealing assets, highlighting its logo and the campaign slogan “The wave of performance for the whole family”, which increased brand recall and emotional connection.
With a strategy focused on being in the right place at the right time, Higienol’s campaign showed how data and precise audience targeting can enhance the performance out-of-home advertising. Through Taggify’s platform, the brand strengthened its market positioning and effectively connected with its audience across the Buenos Aires.
Higienol launched a pDOOH campaign on Taggify’s platform
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