Pfizer Partners with Taggify for an Outdoor Awareness Campaign
- Brand
- Pfizer
- Country
- Argentina
- Agency
- Publicis
- Features
- 4
Pfizer needed to raise awareness about the respiratory syncytial virus (RSV) and the consequences of not preventing its spread through vaccination and preventive measures, particularly among pregnant women.
The two-month campaign reached a national audience, thanks to Taggify's extensive coverage. It also employed various formats such as billboards, street furniture, and indoor posters, boosting message visibility. To execute this informative campaign, the brand partnered with Publicis Groupe and leveraged Taggify's platform, utilizing its programmatic features.
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Audience Targeting: Pfizer targeted pregnant women and parents of newborns by segmenting their audience through Taggify’s platform. This enabled more relevant impacts, delivering the message to individuals who could benefit from preventive vaccination. The campaign also emphasized the importance of visiting nearby health centers if necessary, with a call to action for those showing symptoms.
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National Coverage: thanks to the extensive network of screens integrated into Taggify’s DSP platform, Pfizer was able to reach a large portion of the Argentine population. It includes provinces such as Buenos Aires, San Juan, Tucumán, Mendoza, Neuquén, Santa Fe, La Pampa, Corrientes, Río Negro, Córdoba, and the Capital Federal. In addition, significant locations were chosen near laboratories, obstetrics, and gynecological centers to increase the effectiveness of the impacts.
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Relevant Creatives: the ad featured GIFs to help better inform about the virus. Additionally, a QR code was included with extra information on symptoms, causes, and treatments for those interested in learning more about the virus and how to take action if necessary.
As a result of this contextually targeted campaign, Pfizer achieved 688,074 impacts. This case reinforces the relevance of audience-focused programmatic advertising, not only for promoting products but also for keeping society informed and aware of health-related messages. It contributes to the creation of smart cities, harnessing the power of technology for better public health.
- 688,074 impacts
Pfizer Partners with Taggify for an Outdoor Awareness Campaign
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