Phd · Rajah · South Africa
Rajah Spices Launched a pDOOH Campaign in Johannesburg via Taggify
The traditional Rajah Spices, brand and products of the multinational company Unilever and very popular in South Africa, carried out a programmatic campaign to promote the variety of condiments it offers.
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The traditional Rajah Spices, brand and products of the multinational company Unilever and very popular in South Africa, carried out a programmatic campaign to promote the variety of condiments it offers.
Having identified the areas with the highest intended audience, Rajah promoted his spices at meal times to generate user interest. Suggestions for daily dishes and meals with the 7 best Rajah spices were advertised daily.
Rajah promoted its traditional spices by reaching its targeting consumers through pDOOH audiences. With the possibility of Day Parting, they were able to invest more efficiently to reach their targeting.
