Audience affinity by area and screen
Turn profile, context and location into actionable inventory selectionMetrica ranks H3 areas and screens by target affinity, combining demographics, POIs, mobility, context and source quality to explain why an area deserves budget.
Urban commuters
Retail explorers
High intent
Audience model
Feature context
Segmentos, afinidad y señales de contexto priorizan inventario antes de activar.
Taggify DMP does not treat audiences as a static list. With Metrica, every area can be read through affinity: who moves through it, which context surrounds it, which POIs explain intent and which screens can activate that insight.
For marketing teams, this turns a target brief into a defensible territorial recommendation. For planning teams, it reduces decisions based only on inventory availability. For data teams, it exposes signal quality: what comes from real sources, what is inferred and which warnings should be declared before presenting the plan.
The result is a clearer inventory selection: top areas, best-fit screens, aggregated profile, real/inferred demographic coverage and evidence to explain the commercial decision without exposing sensitive internal logic.