Data coverage and readiness
Show how ready a market is before selling, planning or measuringThe DMP exposes coverage by country, city, polygon or H3, separating real, inferred, missing and operationally blocked signals so every proposal has context.
heatmap
Traffic
+18%
Vehicles
316k
Lift
64%
Measurement layer
Feature context
Heatmaps, tráfico, vehículos, POIs y zonas explican el resultado.
Metrica lets commercial teams start from data quality, not from a generic promise. The DMP can show inventory, census, POI, traffic, mobility, H3 and forecast readiness coverage for a concrete scope.
This directly helps sales and account teams: before promising a campaign, they can see whether the market is complete, partial or blocked. For operations, the same reading shows which layer needs enrichment and what the next step is to improve signal quality.
The narrative changes from "we have screens" to "this territory is ready for target-aware planning, these signals are strong and these gaps should still be declared". That transparency builds trust and avoids selling modeled outputs as direct measurement.