Screen-level OTS and defensible forecast

A strong forecast needs to separate local flow, opportunity to see and deliverable impacts. Metrica works with that distinction: H3 provides area context, while the OTS model adds screen signals such as orientation, prominence, venue, slot duration, loop and attention factors.

For agencies and advertisers, this helps defend why a plan is more than a sum of screens. For traders and DSP teams, it makes reach, frequency, impacts, spend and CPM readable as canonical plan metrics, not as calculations rebuilt from internal pieces.

The DMP also shows readiness and quality gates. If a physical, mobility or visibility signal is missing, the plan can declare it. That honesty turns technology into a commercial argument: more precision when data is strong, more transparency when inference is involved.