Review, launch readiness and operational handoff
Publish only when campaign, forecast, inventory and creatives are defensibleThe Review step brings together readiness, snapshot freshness, blockers, publish, pause/resume and the future editorial handoff to explain what launches and why.
POIs
86
Radius
350m
Screens
428
Location intelligence
Feature context
Pantallas, POIs y áreas de influencia conviven en una misma lectura de planificación.
The final DSP step should not be an isolated publish button. Review exists to show what is ready, what blocks activation and which evidence supports the plan before sending it to execution.
For operations, it brings together forecast freshness, campaign state, inventory selection, creative compatibility and actions such as publish, pause or resume. For account teams, it prepares a handoff narrative: what will launch, in which markets, with which expected KPIs and with which caveats.
The natural next layer is editorial: a campaign presentation or readout generated from canonical data, with maps, inventory, forecast, creatives and operational notes. This makes the plan shareable without turning the wizard into a manual presentation tool.