Much like an auction, this system prioritizes demand partners based on their bid value. If the top-priority partner does not purchase the ad space, it is offered to the next one down the line. This process continues until the ad space is filled, ensuring each spot has the maximum opportunity to be monetized.

With the DOOH Demand Waterfall, competition for each ad space is maximized, ensuring the highest bidder wins the space. It’s an efficient way to ensure no revenue opportunity slips through the cracks. Ultimately, every screen becomes a winning opportunity, every moment of the day.