Taggify at WOO World Congress 2026: Key to OOH

The Return to London and What to Expect

The Congress returns to London for the first time since 1990, arriving at a moment of accelerated transformation for OOH and programmatic DOOH. WOO President Tom Godard anticipated that this edition "could be the most important and wide-reaching WOO congress to date," with presenters, panelists, and delegates from every region of the world.

For Latin America, the WOO World Congress 2026 represents a concrete opportunity to strengthen its presence in the global OOH ecosystem, connect with the industry's leading voices, and position the region as an active player in shaping the future of outdoor media.

The 2025 edition was held in Mexico, a great step for the region

The Four Pillars Driving the Agenda

This year, the congress will organize its content around four central themes:

Creativity: The most outstanding work of the period will be showcased, with a focus on how creativity directly drives business results. Creativity is also one of the most prominent awards at the annual WOO congress, highlighting the enormous creative potential of out-of-home advertising.

Sustainability: The OOH carbon footprint calculator, developed in collaboration with AdNetZero, will be officially launched. The WOO will also continue strengthening its role as a knowledge hub for sustainability across the industry.

Data and Measurement: The global OOH spending survey will be presented — a standardized model drawing on data from more than 80 territories worldwide. Updates to the outdoor audience measurement guidelines will also be unveiled, a critical topic for those working with programmatic inventory.

Regulation: The Congress will address the development of global regulatory best practices to build a coordinated policy framework that strengthens and protects the industry as a whole.

London promises to be the most important congress in the history of OOH.

The WOO Awards: Tenth Edition

London will also host the tenth WOO Awards ceremony, recognizing the year's best work across categories including creativity, leadership, innovation, and emerging talent. The awards will be presented at the closing of the congress, fostering competitiveness, pushing boundaries, and driving the industry toward new benchmarks.

Taggify's Vision

Santiago Mendive, CEO of Taggify, stated:

“

The congress once again puts us in front of an exceptional opportunity to connect with peers, exchange ideas, and build the future of the industry. At Taggify, we believe collaboration is the cornerstone of the sector — coming together to shape a technology-driven, resilient industry is what will make the difference in the years ahead.

For Taggify, the WOO World Congress 2026 is more than a networking event: it is a space to keep building the bridge between Latin America and the global OOH ecosystem, bringing the regional perspective to the industry's most important conversations.