Publicis · Rimmel · Argentina
Rimmel trusts Taggify to maximize its presence in Argentina with DOOH
Rimmel relied on Taggify to execute its campaign on screens located in Shoppings in proximity to perfumeries.
Partners
Rimmel presented its outdoor advertising campaign using screens in the Autonomous City of Buenos Aires with Taggify's programmatic platform.
THE CHALLENGE
Rimmel wanted to position its new mascara product in the makeup line, targeting young and adult women. To achieve this, it partnered with agency Publicis and leveraged the functionality of Taggify's programmatic platform.
THE SOLUTION
- Wide coverage: Rimmel's campaign used the busiest screens in the Buenos Aires neighborhoods of Caballito, Saavedra, Almagro, Villa Crespo, Palermo, Balvanera, Recoleta, Retiro and Belgrano. In this way, it covered the locations most frequented by its target audience.
- Innovative creative: Rimmel used Taggify's moving content functionality for its ad content: videos and images of its new product Thrill Seeker Extra Black and its benefits, extreme volume and ultra-intense pigments. It also prioritized the product and the model using it, demonstrating the results of its use.
- Real-time optimization: The platform allowed for real-time adjustments, alternating creative between images and videos, locations and times to maximize campaign performance and ensure that messages were delivered at the most effective times.
Rimmel's campaign achieved 1,185,461 impacts. This demonstrated the effectiveness of programmatic digital outdoor advertising (pDOOH), establishing Rimmel as a leading brand in the beauty market.
