AXA Assistance Launches an Effective pDOOH Campaign on Taggify’s Platform

As a result, thanks to personalized and contextually targeted advertising, Axa Travel Assistance achieved more than 2 million impacts.

THE CHALLENGE

To carry out this campaign, the brand needed to promote its line of travel insurance, as well as its payment options in the Argentine market. To develop this campaign, the brand relied on the Kinesso agency and the Taggify platform, applying the following features:

THE SOLUTION

• Audience segmentation: The Taggify platform enabled Axa to segment its audience according to its objectives, allowing it to target its campaign at travelers with a medium to high socioeconomic status. With these tools, the campaign reached the right people at the right time and place. The ad included a promotional code to redeem for a discount on travel insurance, as well as QR codes to facilitate conversion by the public.
• Screens in key locations: The selection of screens in key areas, such as public transportation and bus stations, allowed the brand to advertise its insurance line while the audience was traveling around the city, in travel contexts, which improved the effectiveness of the campaign.
• Purchase rhythm: In addition to audience segmentation and strategic locations, the ads were purchased using Taggify's programmatic purchase rhythm tool. This made the campaign more effective and improved the return on investment by purchasing ads only at specific times.