Sancor Salud's Impactful Campaign at Buenos Aires Obelisk with Taggify
- Brand
- Sancor Salud
- Country
- Argentina
- Agency
- Kinesso
- Features
- 3
Sancor Salud needed to effectively communicate its values of commitment and perseverance when introducing Juan Martín del Potro as its new brand ambassador. The challenge was to capture the public’s attention, ensuring a significant impact that was consistent with the scale of the launch of its new high-performance coverage.
The brand implemented a DOOH advertising strategy at the Obelisk in Buenos Aires, using the Taggify platform to coordinate the synchronization of LED screens and street furniture at strategic locations. This campaign maximized the campaign’s visibility during a peak traffic hour, ensuring that the brand’s message was conveyed consistently and effectively in an emblematic setting.
- Synchronization and Relevance: The campaign used multiple LED screens and devices located at subway entrances near the Obelisk, managed through the Taggify platform. This created a coordinated experience that captured the audience's attention and generated strong visual dominance at a strategic city point.
- Disruptive Creatives: The video pieces leveraged the potential of the DOOH format to deliver a powerful message with an iconic figure of Argentine sports. The creativity included a dynamic element where the protagonist signs the camera, aligning with the campaign concept “Ponele la firma,” generating high recall levels.
- Time Slot Configuration: The campaign was activated during one of the busiest times in downtown Buenos Aires. This decision allowed for maximizing reach and advertising investment efficiency.
- Real-Time Optimization: Through Taggify's DSP, the campaign was executed in a centralized and synchronized manner, ensuring message consistency across all touchpoints and optimizing delivery.
Watch the following video for a campaign summary:
TESTIMONIAL
“Working with Taggify allowed us to take this campaign to an impact level consistent with its relevance. The synchronization of screens and programmatic execution were key to amplifying our message in such an iconic environment as the Obelisk.”
Sancor Salud’s campaign featuring Juan Martín del Potro successfully established its market presence by leveraging an iconic location like the Obelisk in Buenos Aires. The campaign not only maximized the brand’s visibility but also reinforced its positioning in a high-traffic environment, ensuring a significant impact on the public.
Sancor Salud's Impactful Campaign at Buenos Aires Obelisk with Taggify
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