Sancor Salud advertised outdoors in a pDOOH campaign with Taggify
Sancor Salud sponsored itself outdoors in a pDOOH campaign with Taggify
- Brand
- Sancor Salud
- Country
- Argentina
- Agency
- Kinesso
- Features
- 3
The brand relied on Taggify's Demand-Side-Platform (DSP) during its three-month campaign in Buenos Aires, Córdoba, Mendoza, Neuquén, Santa Fe, and Tucumán.
The brand relied on Taggify's Demand-Side-Platform (DSP) during its three-month campaign in Buenos Aires, Córdoba, Mendoza, Neuquén, Santa Fe, and Tucumán.
As a result of this campaign, Sancor Salud achieved 1,310,198 impacts. THE CHALLENGE
The brand needed to increase its presence in the Argentine market. To develop this outdoor campaign, the brand relied on the agency Kinesso and the following features of Taggify's platform to promote its insurance services.
THE SOLUTION
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Contextually adapted creative: The brand chose to use a different creative to reinforce its message, so that it captured the attention of passersby more effectively, thanks to the dynamic possibilities of Taggify's platform, in contrast to traditional advertising.
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Audience targeting: Sancor Salud used Taggify's agnostic data collection platform to segment its audience. In this way, the platform used the best screens and times to display ads.
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Purchase rhythm: In addition to audience segmentation, ads were bought strategically, thanks to programmatic buying at specific times. This made the campaign more effective and improved ROI.
This success story confirms how programmatic makes results more efficient and optimizes the investment in outdoor advertising.
Sancor Salud advertised outdoors in a pDOOH campaign with Taggify
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