Bagóvit Solar used Taggify's dynamic creatives (DCO) to stand out with its outdoor advertising
- Brand
- Bagóvit
- Country
- Argentina
- Agency
- Ignis Media Agency
- Features
- 4
The brand needed to promote its sunscreen line, highlighting its use on sunny, cloudy, and rainy days.
To achieve real-time relevance and engagement, the brand used context-sensitive advertising powered by the features of Taggify’s programmatic DSP platform, in partnership with Ignis Media Agency.
Dynamic creative optimization: By using Taggify’s programmatic DOOH through its dynamic creative tool, the brand was able to rotate ads based on real-time data. When the weather was sunny, audiences saw messages encouraging protection from intense sun exposure. When conditions were cloudy or rainy, the creatives highlighted the importance of protecting the skin in those environments.
Geographic targeting: The campaign was deployed across the City of Buenos Aires in the neighborhoods of Belgrano, Villa Crespo, Caballito, Palermo, San Nicolás, and Recoleta, aligning the delivery with campaign objectives to reach the right audience.
Optimized buying pace: Bagóvit leveraged the DSP’s Pacing feature, which allows real-time inventory buying when the target audience is in front of the screens. This improved budget efficiency and increased return on investment in programmatic out-of-home advertising.
The Bagóvit sunscreen campaign in Buenos Aires successfully achieved 684,158 impacts, demonstrating the effectiveness of dynamic creative optimization. By adapting ad content to real-time weather conditions, the campaign enhanced message relevance and consumer engagement. This strategic approach effectively positioned Bagóvit's sunscreen line in the competitive skincare market.
- 684,158 impacts
Bagóvit Solar used Taggify's dynamic creatives (DCO) to stand out with its outdoor advertising
Toyota innovated with its new hybrid Yaris Cross using DOOH in partnership with Taggify
Toyota leveraged programmatic DOOH to launch the hybrid Yaris Cross in Buenos Aires, achieving significant visibility and audience engagement.
Puma Energy Introduced Cleantec Technology in Buenos Aires with Taggify
Puma Energy's launch of premium fuels in Buenos Aires utilized strategic outdoor advertising, capturing attention with dynamic digital screens.
Sancor Salud's Impactful Campaign at Buenos Aires Obelisk with Taggify
Sancor Salud launched its “Ponele la firma” campaign at the Obelisk, using synchronized screens to maximize visibility and reinforce the launch of its new high-performance coverage.