Cetol shines with its POOH campaign on Taggify's platform
- Brand
- Cetol
- Country
- Argentina
- Agency
- Kinesso
- Features
- 4
Cetol needed to effectively promote its wood protection product across Argentina, targeting urban areas with high foot and vehicle traffic to increase brand visibility and consumer engagement.
Cetol leveraged Taggify's DSP to strategically target high-traffic urban areas in Argentina, focusing on cities like Buenos Aires, Córdoba, and Rosario. The campaign utilized geographic targeting to ensure optimal placement on digital billboards, enhancing visibility among drivers and pedestrians. By incorporating dynamic video creatives, Cetol effectively showcased its wood protection product's features, capturing attention and driving engagement. The use of precise timing for ad impressions further maximized exposure during peak hours, aligning with audience habits and increasing campaign efficiency.
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Geographic Targeting: The brand partnered with the agency Kinesso and, through Taggify's platform, launched the campaign in multiple provinces and the most populated cities in Argentina. In this way, Cetol impacted its audience on billboards in Greater Buenos Aires, the Autonomous City of Buenos Aires, Mar del Plata, Neuquén, Córdoba, Rosario, and Mendoza.
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Creatives in Motion: To better capture the attention of drivers and passersby, the brand used videos to show its product and its different features. This generated greater attraction. In addition, thanks to Taggify's DSP, the impressions are executed precisely at the times when most people are circulating the place. Making the performance of the campaign more efficient.
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Hashtags: The content invited audience participation with the hashtag #Concetolduramas to encourage interaction from their community, creating bigger brand recognition.
As a result from the quarterly campaign, Cetol managed to reach 4,791,959 people with a total of 20,493 impressions during September, October and November.
- 20,493 impressions
Cetol shines with its POOH campaign on Taggify's platform
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