Cheaf launched its food awareness campaign outdoors with Taggify
- Brand
- Cheaf
- Country
- Argentina
- Agency
- Taggify
- Features
- 3
The objective was to encourage the download of the application that connects food surplus with people interested in buying it at a lower price, thus contributing to reducing food waste.
The objective was to encourage the download of the application that connects food surplus with people interested in buying it at a lower price, thus contributing to reducing food waste.
As a result, Cheaf reached 305,826 impacts from passersby in Buenos Aires. THE CHALLENGE
Cheaf needed to raise awareness of its mission to protect the planet by reducing food waste, while connecting with its target audience in different areas of Buenos Aires.
The brand required a strategy capable of offering flexibility, segmentation, and clear metrics to demonstrate the effectiveness of the campaign. To achieve this, Cheaf leveraged the programmatic capabilities of Taggify’s DSP, enabling an efficient, measurable, and real-time optimized activation.
THE SOLUTION
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Strategic locations: The campaign was carried out in key neighborhoods such as Palermo, Belgrano, Puerto Madero, and Retiro, as well as subway entrances in Balvanera, Chacarita, and Villa Crespo. Proximity to food-related businesses enhanced the relevance of the message, reaching a highly engaged audience.
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Meaningful creatives: The DOOH ads showcased food still in perfect condition —such as bread, fruits, and vegetables— that are often discarded for being considered “expired.” With a simple and approachable language, Cheaf invited pedestrians to save food and save water, reinforcing its social and environmental impact.
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Ad flexibility: Thanks to programmatic advertising, the brand was able to tailor messages according to the time of day and the audience exposed. It also measured the campaign's impact with the results report, which helped optimize the brand's results.
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Buying pace: The campaign focused on high-traffic hours, ensuring visibility in areas of greater exposure. This strategy maximized reach during key moments for the target audience.
Cheaf successfully connected with its audience in Buenos Aires, achieving 305,826 impacts measured through the Taggify platform. This case demonstrates how, with strategic locations, relevant creatives, and smart programmatic buying, programmatic outdoor advertising becomes a key ally for purpose-driven brands.
- 305,826 impacts
Cheaf launched its food awareness campaign outdoors with Taggify
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