Kinesso · Corven · Argentina
Corven impact with its pDOOH campaign on Taggify's platform
Corven, an Argentine motorcycle manufacturing and marketing brand, used billboards, street furniture and indoor displays to position itself in the consumer's mind and leave a lasting impression.
Partners
For four months, the brand advertised its Triax model outdoors on Taggify's programmatic outdoor advertising platform.
THE CHALLENGE
Corven Motos wanted to reach a massive audience in Argentina by advertising its Triax model outdoors. To achieve this, it partnered with the agency Kinesso and used the functionalities of Taggify's programmatic platform.
THE SOLUTION
- Focus on data and points of interest: Taggify's DSP enabled screens in key locations for the brand such as bus terminals, train stations, subways, toll booths and the Obelisco. This favored the reach and brand positioning in places that are trafficked daily.
- Strategic locations: The brand distributed the budget in different provinces to cover the Argentine territory, so it used screens in the Province of Buenos Aires and the Autonomous City of Buenos Aires, and in the provinces of Córdoba, Santa Fe, Tucumán, Jujuy. Thus, the national coverage of screens available on Taggify's platform collaborated with the strategy of the leading brand at a national level.
- Always-on campaign: Corven extended its implementation for four months. This generated a recurring impact in the minds of its consumers on their daily commute through the city. In this way, it positioned the brand as the first option for the audience.
As a result, Corven achieved 3,075,451 impacts in its programmatic campaign. The brand successfully positioned the Triax model in the minds of its consumers, demonstrating the effectiveness of programmatic outdoor advertising.
