UPAPParaguay

UPAP deploys its 2025 convening campaign in Paraguay with Taggify

Brand: UPAP
Country: Paraguay
Agency: Endured Group
Features: 4

The university faced the need to advertise its 2025 enrollment, with face-to-face and distance learning modalities.

The Polytechnic and Artistic University of Paraguay deployed its campaign in locations near the institution for three months. To achieve this, it partnered with the agency Endured Group and implemented an advertising strategy with massive impact, taking advantage of a combination of technologies and key locations on Taggify's platform.

Hyper-localized locations: The campaign was deployed at strategic points close to the educational site, maximizing the relevance of the message and ensuring that the target audience was highly exposed to the ads.
Demographic targeting: Leveraging Taggify's DSP capabilities, the campaign used demographic targeting filters to impact young people interested in higher education in various cities across the country, optimizing the advertising investment.
Creativity in motion: A video with UPAP's visual identity was used, and a high-impact CTA in a large size. This optimized design improved the ad's visibility at different distances, increasing interaction and brand recall.
Pacing Rhythm: A purchase scheme for specific spaces was configured to maximize the effectiveness of the impacts, ensuring that the ads were shown at the times of greatest attention of the target audience.
Real-time automation and measurement: Thanks to Taggify's DSP platform, campaign performance could be scheduled, adjusted, and measured in real time, allowing for continuous optimization and improved results.

UPAP's pDOOH campaign achieved 815,424 impacts. In this way, thanks to programmatic outdoor advertising, it was able to extend its mission of contributing to the academic and professional development of students in Paraguay.