UPAP deploys its 2025 convening campaign in Paraguay with Taggify

THE CHALLENGE

The university faced the need to advertise its 2025 enrollment, with face-to-face and distance learning modalities. To achieve this, it partnered with the agency Endured Group and implemented an advertising strategy with massive impact, taking advantage of a combination of technologies and key locations on Taggify's platform.

THE SOLUTION

• Hyper-localized locations: The campaign was deployed at strategic points close to the educational site, maximizing the relevance of the message and ensuring that the target audience was highly exposed to the ads.
• Demographic targeting: Leveraging Taggify's DSP capabilities, the campaign used demographic targeting filters to impact young people interested in higher education in various cities across the country, optimizing the advertising investment.
• Creativity in motion: A video with UPAP's visual identity was used, and a high-impact CTA in a large size. This optimized design improved the ad's visibility at different distances, increasing interaction and brand recall.
• Pacing Rhythm: A purchase scheme for specific spaces was configured to maximize the effectiveness of the impacts, ensuring that the ads were shown at the times of greatest attention of the target audience.
• Real-time automation and measurement: Thanks to Taggify's DSP platform, campaign performance could be scheduled, adjusted, and measured in real time, allowing for continuous optimization and improved results.