Vita Wallet makes an impact with programmatic DOOH in Colombia with Taggify
- Brand
- Vita Wallet
- Country
- Colombia
- Agency
- Taggify
- Features
- 3
The digital wallet for businesses and freelancers launched its pDOOH campaign for over two months in Bogotá using Taggify's DSP.
The campaign focused on highlighting the benefits of Vita Wallet’s service: a fast and secure way to receive money. In just two months, the strategy surpassed one million impressions, positioning Vita Wallet in the minds of Colombian consumers.
In just two months, the strategy surpassed one million impacts, positioning Vita Wallet in the minds of Colombian consumers. THE CHALLENGE
The brand aimed to reach a young, tech-savvy, and travel-oriented audience in Colombia. To achieve this, Taggify designed a contextual out-of-home advertising strategy combining smart targeting, key locations, and optimized programmatic buying.
THE SOLUTION
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Data-driven targeting: Thanks to Taggify DSP’s segmentation capabilities, Vita Wallet directed its campaign toward young people interested in technology. This ensured the brand reached its ideal audience at the most relevant moments.
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Location-based: The campaign was activated on screens in El Dorado Airport, highways, and high-traffic zones across Bogotá. This selection guaranteed precise and efficient impressions, maximizing reach where it matters most.
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Optimized buying rhythm: Vita Wallet took advantage of Taggify DSP’s Buying Pace feature, which enables real-time media buying when the target audience is in front of the screen. This boosted budget efficiency and increased ROI through programmatic out-of-home advertising.
This pDOOH campaign in Bogotá proved how programmatic out-of-home advertising can strengthen brand positioning. With a dynamic, well-targeted strategy, Vita Wallet stood out in a competitive market—using technology to connect with its ideal audience at key moments. As a result, the brand positioned itself as a secure and efficient digital wallet.
Vita Wallet makes an impact with programmatic DOOH in Colombia with Taggify
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