Vita Wallet makes an impact with programmatic DOOH in Colombia with Taggify
- Brand
- Vita Wallet
- Country
- Colombia
- Agency
- Vita Wallet
- Features
- 3
The brand aimed to reach a young, tech-savvy, and travel-oriented audience in Colombia. To achieve this, Taggify designed a contextual out-of-home advertising strategy combining smart targeting, key locations, and optimized programmatic buying.
The campaign focused on highlighting the benefits of Vita Wallet’s service: a fast and secure way to receive money. In just two months, the strategy surpassed one million impressions, positioning Vita Wallet in the minds of Colombian consumers.
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Data-driven targeting: Thanks to Taggify DSP’s segmentation capabilities, Vita Wallet directed its campaign toward young people interested in technology. This ensured the brand reached its ideal audience at the most relevant moments.
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Location-based: The campaign was activated on screens in El Dorado Airport, highways, and high-traffic zones across Bogotá. This selection guaranteed precise and efficient impressions, maximizing reach where it matters most.
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Optimized buying rhythm: Vita Wallet took advantage of Taggify DSP’s Buying Pace feature, which enables real-time media buying when the target audience is in front of the screen. This boosted budget efficiency and increased ROI through programmatic out-of-home advertising.
Over the course of two months, Vita Wallet's programmatic DOOH campaign effectively reached its target audience, establishing a strong brand presence among Colombian consumers.
Vita Wallet makes an impact with programmatic DOOH in Colombia with Taggify
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