Subaru's impressive DOOH campaign in Colombia with Taggify
- Brand
- Subaru
- Country
- Colombia
- Agency
- Binaria Group
- Features
- 3
Subaru aimed to enhance its brand visibility and engagement in Colombia by reaching a diverse audience across major urban centers. The challenge was to effectively capture the attention of both drivers and pedestrians in high-traffic areas, utilizing strategic placements and compelling creative designs to stand out in a competitive advertising landscape.
Subaru's approach focused on leveraging programmatic DOOH to maximize brand exposure in Colombia's key urban centers. By strategically selecting high-traffic locations such as shopping malls, highways, and corporate towers, the campaign effectively reached its target audience. The use of vibrant, eye-catching creatives ensured visibility and engagement, while the diverse placement across major cities amplified the campaign's reach.
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Exclusive locations: by segmenting on screens in high socioeconomic locations, such as shopping malls, gyms, highways, and corporate towers, Subaru attracted the attention of its target audience powerfully.
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Colombian market: the campaign was developed in the main cities of the country, Bogotá, Medellín, Cali, Barranquilla, Pereira, Manizales and Bucaramanga, which favored its massiveness.
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Innovative creatives: to take advantage of the locations on roads and highways, the brand designed creatives with eye-catching colors and brief texts. In this way, Subaru could exploit the medium's advantages, increasing the visibility of its advertising.
As a result of its outdoor campaign, the brand reached more than 3 million people in two months, demonstrating the effectiveness of the outdoor medium.
Subaru's impressive DOOH campaign in Colombia with Taggify
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