Vector Foods · Monte Rojo · Colombia
Monte Rojo presented its healthy snacks in Colombia with Taggify
The brand dedicated to commercializing food in the premium and healthy sector promoted its snacks made with natural ingredients in Bogota.
Partners
The premium snack brand used Taggify's Digital Out-of-Home (DOOH) programmatic platform during September. Learn about the results of this international campaign.
THE CHALLENGE
Monte Rojo wanted to make its snack varieties known in the Colombian market. Consequently, Vector Foods used the following functionalities of the DSP Taggify platform.
THE SOLUTION
- Simultaneity and segmentation: The brand chose the Big LEDs and Totems formats available on Taggify's programmatic DSP platform so that its ads were deployed in key locations to impact the young target, also targeted from the programmatic platform.
- Screens in key locations: Monte Rojo selected screens in the most relevant places in Bogota: shopping malls, highways, and malls. In this way, it targeted the proximity of the areas where its target audience was located and where they were more likely to make a purchase.
- Disruptive creatives: in tune with the brand, its creatives conveyed a provocative and innovative identity, using moving creatives with the brand colors, products, and texts that invited passers-by to try the different flavors. The creatives were synthesized under the slogan 'Flavors that conquer', aligning perfectly with the brand's identity and reinforcing its invitation to passers-by to try its different products.
As a result of this international campaign, Taggify helped Monte Rojo reach 43,965 impacts during September. The campaign boosted brand awareness and spread the word about its healthy snacks.
