Farmaonline blends digital and urban spaces with pDOOH and Taggify
- Brand
- Farmaonline
- Country
- Argentina
- Agency
- Kinesso
- Features
- 4
The goal of the campaign was to promote exclusive discounts and highlight the convenience of online shopping, along with product pickup at more than 3,000 partner pharmacies nationwide.
Farmaonline collaborated with Kinesso to execute a month-long programmatic DOOH campaign using Taggify's DSP. The strategy involved placing digital ads on billboards and totems in high-traffic areas near pharmacies and beauty stores across Buenos Aires.
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Strategic coverage: The campaign was activated in high-traffic neighborhoods of Buenos Aires such as Villa Crespo, Saavedra, Caballito, and Belgrano, prioritizing key points like subway entrances, university areas, and pharmacies.
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Video creatives: Taggify’s DSP enabled the use of dynamic video creatives showcasing products, optimizing exposure, and displaying a wider variety of discounts in each advertising loop.
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Day Parting: Thanks to programmatic smart buying, ads were activated during the most valuable days and time slots, maximizing audience attention at key moments of the day.
The campaign delivered 294,764 impacts, boosting brand visibility in strategic urban environments and consolidating Farmaonline’s position as a leader in Argentina’s e-commerce pharmacy market.
- 294,764 impacts
Farmaonline blends digital and urban spaces with pDOOH and Taggify
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