Kinesso · Gatorade · Argentina
Gatorade activates its audience on Taggify's DSP platform
The sports drink motivated to train beyond limits through its outdoor advertising campaign. How it did it? Find out below.
Partners
Gatorade is an American brand of sports drinks and food products made for athletes of all competitive levels. Backed by more than 40 years of research and based on hydration and sports nutrition.
THE CHALLENGE
Gatorade needed to reach a massive audience across the country while still making an impact with its message of promoting sports and pushing limits.
THE SOLUTION
The brand, in partnership with agency Kinesso, used the following features of Taggify's DSP platform:
- Wide Coverage Campaign: With More than 90 locations used in the campaign, Taggify's DSP provided screens in the provinces of Tucumán, Neuquén, Santa Fe, San Juan, Mendoza, La Rioja, La Pampa, Jujuy, Córdoba, Chubut, Province of Buenos Aires and Autonomous City of Buenos Aires.
- Budget distribution: The brand strategically distributed the budget, prioritizing screens such as totems, kiosks, and shopping. In addition, the campaign was launched in other formats such as big LEDs, highways, trains, and buses.
- Strategic duration: Gatorade implemented its campaign in 30 days. This generated a constant impact in the minds of its consumers.
As a result, Gatorade achieved more than 21 million impacts in its programmatic campaign and increased its brand awareness throughout the country.
