MSD Raises Awareness with Its Campaign in Mexico Using Taggify
MSD Raises Awareness in Mexico Powered by Taggify
- Brand
- MSD
- Country
- Mexico
- Agency
- Digix Health
- Features
- 3
MSD faced the challenge of effectively communicating the importance of early HPV detection to a diverse audience across Mexico, ensuring the message was both gender-specific and accessible in high-traffic areas near healthcare facilities.
MSD's campaign leveraged Taggify's programmatic digital out-of-home (pDOOH) platform to strategically target audiences in key urban areas across Mexico. By utilizing gender-based audience segmentation, the campaign delivered tailored messages to men and women, focusing on the importance of early HPV detection.
-
Audience Segmentation: Gender-based segmentation was implemented, using specific creatives during peak times for the target audience. This ensured that messages were relevant and reached those who could most benefit from early HPV detection.
-
Extensive Coverage: Taggify's screen network allowed MSD to reach its audience in the State of Mexico, Mexico City, Monterrey, Veracruz, and Guadalajara. By using formats such as billboards, street furniture, and indoor posters, the visibility of the message was significantly increased.
-
Purchase Optimization: The campaign was activated during key times for the target audience, maximizing the efficiency of each impression near clinics and hospitals.
-
Call to Action: pDOOH was used for a clear video call to action, with QR codes to promote education on prevention and healthcare.
TESTIMONIAL
"Our main challenge was to communicate a sensitive health topic clearly and in a segmented manner. With Taggify, we adapted the communication according to the audience and context, optimizing visibility in key locations such as near hospitals and clinics. This amplified the campaign's reach and created a real impact on HPV awareness."
— Communication Team, MSD Mexico / Digix Health
The campaign effectively utilized programmatic digital out-of-home advertising to enhance awareness of HPV detection and treatment. By reaching diverse audiences across key urban areas in Mexico, the initiative demonstrated the potential of targeted messaging to engage communities on important health issues.
MSD Raises Awareness with Its Campaign in Mexico Using Taggify
Regus launches a multinational pDOOH campaign simultaneously
The global coworking company launched a campaign in the main cities of Argentina and Mexico. The objective was to promote its workspaces and services in the region and they did so through the Taggify programmatic platform.
Starbucks Mexico - How do we attract nearby drivers? DOOH
Xaxis is the programmatic trading desk of GroupM, the worldwide leader Marketing Company. Starbucks, wanted to communicate their happy hours and get real-impact in their coffe-stores.
Sancor Salud's Impactful Campaign at Buenos Aires Obelisk with Taggify
Sancor Salud launched its “Ponele la firma” campaign at the Obelisk, using synchronized screens to maximize visibility and reinforce the launch of its new high-performance coverage.