Xaxis · Starbucks · Mexico
Starbucks Mexico - How do we attract nearby drivers? DOOH
Showing them happy hour deals at the right time near the coffee stores
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Xaxis is the programmatic trading desk of GroupM, the worldwide leader Marketing Company. Starbucks, wanted to communicate their happy hours and get real-impact in their coffe-stores.
Without the proper technology, is very difficult to buy the right locations in the exact time.
Agency selected the most relevant screens from greater Mexico city which they were closer to starbucks coffee stores. With Taggify platform, they were able to select the rush-hour moments to promote their promos.
Taggify's Programmatic OOH platform helped Xaxis to attract drivers by showing the happy hour promo.
