Matterkind · Nescafé · Argentina
Nescafé advertised its Promo Millions 2023 with Taggify
The screens chosen by the brand were mainly big leds, totems and shopping malls with high traffic and affluence of the selected target audience. This allowed for precise and brand-conscious advertising.
In this way, the selection of locations of Taggify's DSP platform, allowed to choose multiple screens in different locations chosen for the campaign. Among them were Recoleta, Palermo, San Isidro, Puerto Madero, San Nicolás and Belgrano. Also, the campaign was shown on screens located in the Obelisco, one of the most recognized areas of Buenos Aires.
The company decided to rely on the Mattekind agency and the DSP Taggfiy platform to impact its target audience during the months of June and July. Nestlé's promotion allowed participation by sending the batch and time of the Nescafé product to a WhatsApp number.
The ads offered up to $4,000,000 in cash prizes, as well as Dolce Gusto machines and instant prizes, such as coupons for purchases in the Nestlé eShop. It was possible to participate by purchasing any product of its line, Dolca, Dolce gusto, Gold, among other
In addition, it was possible to participate by scanning a QR code located in the dynamic creative. This is an excellent strategy for outdoor advertising, as it acts as a quick call to action, allowing the public to participate in the promotion instantly.
Nescafé was born in Switzerland in 1938, and belongs to the multinational company Nestlé, its name comes from using the first three letters of Nestlé and the suffix coffee. Nescafé offers a wide variety of products including: Dolca, Tradition, Gold, Decaffeinated, Coffee-Mate and Black Roast.
