Nestlé Nan launched its programmatic out-of-home campaign with Taggify
- Brand
- Nestlé
- Country
- Argentina
- Agency
- Kinesso
- Features
- 3
The activation included Big LEDs, digital totems, and subway screens, consolidating a massive and strategic presence in high-traffic spaces.
The activation included Big LEDs, digital totems, and subway screens, consolidating a massive and strategic presence in high-traffic spaces.
In total, the campaign reached 930,103 effective impressions, successfully connecting with hundreds of thousands of Argentine families. THE CHALLENGE
Nestlé’s goal was to promote Nan OPTIPRO, its nutritious milk for children, highlighting its unique benefits in the competitive Argentine market. The campaign was carried out in collaboration with Kinesso and powered by Taggify’s programmatic features.
THE SOLUTION
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Data-driven strategy: The campaign leveraged contextual and mobility data to define key times and locations, ensuring the product was communicated at the most relevant moments for its target audience.
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Multiple formats for maximum visibility: By combining billboards, street furniture, and subway screens, the brand developed an omnipresent strategy, reaching its audience in both open spaces and during their daily commute.
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Precise and relevant targeting: Taggify’s DSP platform enabled Nestlé to reach consumers exactly when they passed by the screens, showcasing Nan OPTIPRO’s nutritional benefits (iron, vitamin A, calcium, and zinc intake) in a high-impact urban context.
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Real-time optimization: Thanks to programmatic technology, Nestlé was able to dynamically adjust the campaign, optimizing schedules, touchpoints, and exposure frequency to maximize ROI and brand recall.
Thanks to precise and contextual visibility, the brand effectively communicated Nan OPTIPRO’s benefits at key moments of the day, while optimizing its appearances in real time to maximize investment efficiency. As a result, Nestlé positioned its product in the minds of thousands of Argentine consumers, proving the value of programmatic out-of-home advertising with Taggify.
Nestlé Nan launched its programmatic out-of-home campaign with Taggify
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