Python makes an impact with its pDOOH campaign with Taggify
- Brand
- Python
- Country
- Argentina
- Agency
- Kinesso
- Features
- 3
The selected screens featured billboards and street furniture, where the well-known adhesive was prominently showcased.
The selected screens featured billboards and street furniture, where the well-known adhesive was prominently showcased.
As a result, Python’s campaign generated 827,757 highly effective impacts, powered by programmatic automation. THE CHALLENGE
The goal was to promote the adhesive in the Argentine market, reaching its target audience with precision through out-of-home advertising.
To achieve this, the brand partnered with the agency Kinesso and leveraged the tools of Taggify’s DSP platform, taking advantage of its technology to maximize efficiency and results.
THE SOLUTION
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Buying rhythm: By purchasing ad spaces only during the most effective time slots — when the target audience was most likely to be near the screens — the campaign was able to optimize the cost per thousand impressions (CPM), improving both investment and overall performance.
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Coverage and targeting: The Python adhesive effectively reached its target audience, impacting both existing and potential customers. At the same time, it strengthened brand awareness through a strong presence in key locations across the selected cities.
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Automation and real-time measurement: The campaign was planned, adjusted, and monitored in real time within Taggify’s DSP platform, allowing for continuous optimization and improved performance. Thanks to this technology, it was possible to plan, target, optimize, and measure the campaign’s impact efficiently.
Through this strategy, Python achieved wide national coverage, reinforcing brand recall and demonstrating the effectiveness of programmatic Out of Home advertising as a powerful medium to reach marketing objectives with precision and efficiency.
Python makes an impact with its pDOOH campaign with Taggify
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