Bayer captivates the Obelisk with a pDOOH campaign with Taggify in Buenos Aires

THE CHALLENGE

Bayer needed to promote its new Actron formula in the city of Buenos Aires through an innovative and effective advertising strategy, capable of standing out in one of the most transited and iconic spaces in the country: the Obelisk.

THE SOLUTION

To achieve its objectives, the brand opted for an exclusive pDOOH strategy that took full advantage of the Taggify platform's functionalities:

• Strategic coverage with multiple screens: The campaign was deployed synchronously on 10 digital screens distributed among billboards, totems and subway accesses, generating an immersive and coherent experience for passersby.
• High-impact creative: Bayer used video creatives starring Franco Colapinto, showing the benefits of Actron, fast-acting and effective pain relief, clearly and attractively. The simultaneity achieved between screens reinforced the brand narrative and increased recall.
• Time zone configuration: The campaign was activated at the busiest times in downtown Buenos Aires, optimizing the advertising investment and maximizing the reach of the message at key moments.
• Driven by influence: The presence of Franco Colapinto, an Argentine motorsport referent, provided notoriety and emotional connection with the audience, raising the visibility and engagement of the campaign.

Watch the video below with a summary of the campaign: